期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2016
卷号：5
期号：5
页码：21-29
出版社：European Society of Business and Social Sciences
摘要：The impact of social media over consumers’ purchasingbehaviors has been dramatically increased. Consumers’commentaries, contentment or dissatisfaction on social mediaabout a specific product or a service strongly affect the sales rate. Onthe other hand, the concept of digital marketing, which is predicatedon mutual interaction of business enterprises and consumers have alsoattracted the attention of researchers nowadays. The aim of thisresearch is to investigate the role of social media on purchasingbehavior of consumers through digital marketing. Therefore, 383social media users have been involved in the scope of this research.
关键词：social media; digital marketing; consumers;purchasing behavior; Turkey
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