期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2016
卷号：5
期号：1
页码：347-356
出版社：European Society of Business and Social Sciences
摘要：The main objective of this study was to determine the influence of bricksand clicks model on performance of women-led community-basedmicro-enterprises in Kenya. The population for this study consisted ofthe employees and owners of WLCBMEs. The total target population was 781.A total of 257 respondents were used as the sample size for the study.Descriptive survey design was used in this study. Primary and secondary datawas used. While self-administered questionnaire and interview guide wasused to collect primary data, the study reviewed the previous evaluationreports to seek the secondary data on performance. The data collected wasthen analyzed by both descriptive and inferential statistical tools. Being thatthe current research was dealing with the influence study, the researchertherefore used regression model as a tool of analysis and the informationgenerated was presented in form of tables. The findings indicated that therewas a positive relationship between Bricks and Clicks model and organizationperformance. Consequently, the null hypothesis was rejected. The studyconcluded that Bricks and Clicks model has an effect on performance ofWLCBMEs in Kenya and hence it should be embraced by the enterprises tomaximize on the returns.
关键词：Bricks and Clicks model; Performance; and Women Led;Microenterprises
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