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  • 标题:Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.
  • 本地全文:下载
  • 作者:M Siska ; J Jason ; P Murdoch
  • 期刊名称:American journal of public health
  • 印刷版ISSN:0090-0036
  • 出版年度:1992
  • 卷号:82
  • 期号:7
  • 页码:1029-1032
  • 出版社:American Public Health Association
  • 摘要:The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.
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