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  • 标题:A Quantitative Approach in Heuristic Evaluation of E-Commerce Websites
  • 作者:Xiaosong Li ; Ye Liu ; Zizhou Fan
  • 期刊名称:International Journal of Artificial Intelligence & Applications (IJAIA)
  • 印刷版ISSN:0976-2191
  • 电子版ISSN:0975-900X
  • 出版年度:2018
  • 卷号:9
  • 期号:1
  • 页码:1-13
  • 出版社:Academy & Industry Research Collaboration Center (AIRCC)
  • 摘要:This paper presents a pilot study on developing an instrument to predict the quality of e-commercewebsites. The 8C model was adopted as the reference model of the heuristic evaluation. Each dimension ofthe 8C was mapped into a set of quantitative website elements, selected websites were scraped to get thequantitative website elements, and the score of each dimension was calculated. A software was developedin PHP for the experiments. In the training process, 10 experiments were conducted and quantitativeanalyses were regressively conducted between the experiments. The conversion rate was used to verify theheuristic evaluation of an e-commerce website after each experiment. The results showed that the mappingrevisions between the experiments improved the performance of the evaluation instrument, therefore theexperiment process and the quantitative mapping revision guideline proposed was on the right track. Thesoftware resulted from the experiment 10 can serve as the aimed e-commerce website evaluationinstrument. The experiment results and the future work have been discussed.
  • 关键词:E-commerce Website; Heuristic Evaluation; Regression Experiments; 8C framework; Quantitative Analysis
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