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文章基本信息

  • 标题:Research on Index System Construction of Agricultural E-commerce of Hubei Province
  • 作者:Jianfang Ding ; Lv Dan ; Yaguang Zhang
  • 期刊名称:IOP Conference Series: Earth and Environmental Science
  • 印刷版ISSN:1755-1307
  • 电子版ISSN:1755-1315
  • 出版年度:2018
  • 卷号:186
  • 期号:6
  • 页码:012045
  • DOI:10.1088/1755-1315/186/6/012045
  • 语种:English
  • 出版社:IOP Publishing
  • 摘要:The e-commerce of agricultural products is an important part of "internet plus modern agriculture". As a major agricultural province in China, the inefficient circulation of traditional agricultural products of Hubei has become a bottleneck hindering the development of agriculture of the province. The use of e-commerce to enhance the circulation efficiency of agricultural products has made it a new growth point for agricultural and rural development and an innovative driving force for the sustained and rapid income increase of farmers. The index system of e-commerce for agricultural products should follow the scientific principle, systematic principle, simplicity principle and operability principle. By the means of questionnaire survey and literature analysis, the index system of e-commerce for Hubei's agricultural products, including four first-level indicators and sixteen second-level indicators, is given in this paper. Based on AHP, the weight of each index is given to calculate the result of index system of agricultural e-commerce of Hubei province.
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