文章基本信息

标题：Kirp, David L. Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education . Cambridge, Mass.: Harvard University Pr., 2003. 328p. alk. paper, $29.95 (ISBN 0674011465). LC 2003-49914. and Geiger, Roger L. Knowledge and Money: Research Universities and the Paradox of the Marketplace. Stanford, Calif.: Stanford University Pr., 2004. 321p. alk. paper, $27.95 (paper) (ISBN 0804749264); $70 (cloth) (ISBN 0804749256). LC 2004-1622.
作者：Allen B. Veaner
期刊名称：College & Research Libraries
印刷版ISSN：0010-0870
电子版ISSN：2150-6701
出版年度：2005
卷号：66
期号：1
页码：75-84
DOI：10.5860/crl.66.1.75
语种：English
出版社：Association of College & Research Libraries