摘要：With increasingly severe market competition, it is necessary to promote railway value–guaranteed transportation. The objective of this article is to propose a pricing strategy to optimize railway value–guaranteed transportation to increase revenue. The article describes the competitive and cooperative relationships between value-guaranteed transportation and railway freight insurance and details an appropriate charge rate for railway value–guaranteed transportation. First, the concept, the current situation and the relevant research on railway value–guaranteed transportation and railway freight insurance are introduced. Second, the service level and charge rate are chosen as indexes with which to calculate the generalized cost, and the logit model is used to analyze the market share. Third, the revenue function of railway value–guaranteed transportation and railway freight insurance is formulated under the scenarios of competition and cooperation. Finally, this article describes the optimal charge rate combination for railway value–guaranteed transportation and railway freight insurance under these two scenarios, and the feasibility of the model is verified.
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