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文章基本信息

  • 标题:A stop-smoking telephone help line that nobody called.
  • 本地全文:下载
  • 作者:R E Glasgow ; H Lando ; J Hollis
  • 期刊名称:American journal of public health
  • 印刷版ISSN:0090-0036
  • 出版年度:1993
  • 卷号:83
  • 期号:2
  • 页码:252-253
  • 出版社:American Public Health Association
  • 摘要:The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.
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