期刊名称：Radovi / Institute for scientific and artistic work in Bjelovar
印刷版ISSN：1846-9787
出版年度：2018
期号：11
页码：101-109
DOI：10.21857/moxpjhgj8m
语种：English
出版社：Hrvatska akademija znanosti i umjetnosti
摘要：It is nowadays difficult to find any science or field of human activity that is, at least indirectly, not linked to the term of media. The media affect almost all the areas of the humanities and social sciences. The paper discusses the media theory developed by Marshall McLuhan (1911–1980), Canadian professor of English literature, who won recognition as one of the most prominent theoreticians of communications. His media theory has exercised an impact on all current theoreticians of media and philosophers, sociologists and mediologists, both in Croatia and worldwide. The author discusses certain elements of Marshall McLuhan’s theory, which teachers might find useful for developing a better understanding of the nature of media in their everyday work.
关键词：media theories; Marshall McLuhan; upbringing and education; new media; Internet
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