摘要：The purpose of this study was to identify the factors related to excessive alcohol use in young people in Puerto Rico. A qualitative exploratory study was carried out in which 20 young adults (10 men and 10 women) between the ages of 21 and 29 years were interviewed. The data were analyzed using the qualitative content analysis approach. Young people identified more social and cultural factors than individual ones. Some of the most mentioned social factors include the family and the advertising campaigns that are transmitted by the media. They indicated that the values of acceptance and use of alcohol start to be transmitted thorough the family. They mentioned that the advertising campaigns are aimed at highlighting the need to consume alcohol as an essential condition to have fun. They also mentioned that there are young people who use alcohol as a mechanism to deal with the problems they face. This study documents some of the most relevant factors related to alcohol use in young people. Prevention efforts should be aimed at minimizing those risk factors present in the Puerto Rican and possibly Latin American culture.
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