Reading promotion in university libraries needs to consider the differences in reading behavior of different readers and adopt suitable reading promotion strategies. Here, we first review the current situation of professional reading promotion and distinguish the demand characteristics of different types of readers. Then we conduct personal interviews with graduate students in Nanjing University of Aeronautics and Astronautics, and results demonstrate that the demands of graduate students for information on professional reading promotion and reading professional books and literatures become their indispensable demands in reading. Therefore, the visible display strategy to professional reading promotion is suggested for university libraries. Finally, taking an example of the reading promotion for zero-borrowing professional books, it is proved that the proposed strategy can increase the proportion of borrowed books and promote professional reading. In summary, we use tangible display strategy as theoretical basis and testify the proposed strategy for professional reading promotion: 1) a special cabinet displaying relevant professional books, 2) resources and charts, 3) placing bookshelves of stereoscopic models, and 4) designing and distributing a reading brochure.