期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2018
卷号：9
期号：4
页码：127
DOI：10.5430/ijba.v9n4P127
出版社：Sciedu Press
摘要：The Rare Sugars exist naturally and have many kinds (more than 50). They have good effect for health such as prevention of increasing the blood-sugar level after eating, suppression of fat accumulation, suppression of increasing the blood pressure, and anti-oxidative effect etc. It is in the spotlight for many people especially for those who are in the metabolic syndrome. There are few related papers concerning the marketing research and its utilization of this matter. In this paper, a questionnaire investigation is executed to the student of Kagawa Junior College in order to clarify consumers’ current condition and their consciousness, and to seek the possibility of utilizing the Rare Sugars. Fundamental statistical analysis and Non-Parametric Test Analysis are performed. Some interesting and instructive results were obtained.
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