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文章基本信息

  • 标题:A Marketing Standpoint: What Marketers Can Teach Extension Professionals About Internet-Based Media
  • 作者:Holly Whitaker ; Holli R. Leggette ; Shannon Barbeau
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2018
  • 卷号:56
  • 期号:6
  • 出版社:Journal of Extension, Inc.
  • 摘要:Extension audiences are turning to Internet-based media for information Extension professionals traditionally have provided them. In a qualitative study, we sought to relate the Internet-based media strategies of marketing professionals to the needs of Extension professionals to increase Extension professionals' success in using Internet-based media. Extension professionals can more effectively engage modern Extension audiences by implementing four strategies: knowing the research, knowing what makes audiences tick, making changes based on measurable data, and increasing the effectiveness of Internet-based media efforts.
  • 关键词:marketing&sa=Search+JOE#1039"> marketing ; Internet-based media ; interviews ; audience
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