文章基本信息

标题：Expanding direction-of-comparison theory and its applications for political advertising practitioners
作者：Paul W. Clark ; Monica B. Fine
期刊名称：Journal of Management and Marketing Research
印刷版ISSN：1941-3408
电子版ISSN：1941-3408
出版年度：2012
卷号：10
出版社：Academic and Business Research