期刊名称：Journal of Operations and Supply Chain Management
印刷版ISSN：1984-3046
出版年度：2018
卷号：11
期号：1
页码：53-63
DOI：10.12660/joscmv11n1p53-63
语种：Portuguese
出版社：FGV-EAESP
摘要：The goal of this article is to identify internationalization patterns and analyze their effects on company performance. This is a quantitative study with a sample of 343 Brazilian companies that have had export operations for more than three years. Results indicate that companies choose between two distinct paths to internationalization. In the first group are firms that seek to enter the global market proactively. They are present in more countries, have an in-house department of internationalization and a better economic-financial performance. The second group consists of companies that approach internationalization reactively. They outsource part of the process, succeed only in entering markets that are less demanding and do not perform as well as the first group.
其他摘要：The goal of this article is to identify internationalization patterns and analyze their effects on company performance. This is a quantitative study with a sample of 343 Brazilian companies that have had export operations for more than three years. Results indicate that companies choose between two distinct paths to internationalization. In the first group are firms that seek to enter the global market proactively. They are present in more countries, have an in-house department of internationalization and a better economic-financial performance. The second group consists of companies that approach internationalization reactively. They outsource part of the process, succeed only in entering markets that are less demanding and do not perform as well as the first group.
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