期刊名称：Journal of Knowledge Management, Economics and Information Technology
印刷版ISSN：2069-5934
出版年度：2012
卷号：2
期号：4
出版社：ScientificPapers.org
摘要：In terms of overcoming the global downturn, innovative business strategy has three major dimensions namely, ‘Innovative Promotional Practices’, ‘Social and Organizational welfare’, and ‘Ethical behavior’. Fortunately most strategic dimensions in business and management are measurable so as to facilitate development ratings in order to compare and highlight the different levels of overcoming the global downturn. My research paper on the role of innovative business strategy in overcoming the recession and succeeding in the post- recessionary period basically focus on the different categorical elements of business strategies and its direct or indirect impact on the medium and small scale organizations. For the better understanding of the term ‘INNOVATION’ I have carried out a letter by letter scrutinization of this golden term. It goes like this:
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