期刊名称：Journal of Knowledge Management, Economics and Information Technology
印刷版ISSN：2069-5934
出版年度：2013
卷号：3
期号：4
出版社：ScientificPapers.org
摘要：Well-being of the territorial systems with rural vocation can be compromised by climate change, but they also can influence, both positively than negatively, the factors that determine climate change. Starting from this dichotomous vision of the relationship between climate change and rural development, this study focuses on the role that Internet and the web mar-kiting strategies can develop in the mitigation and in the adaptation to climate change trough the spread of information on virtuous behaviour by individuals and firms. In such optics, the study provides a survey to evaluate the propensity of firms to use the web in order to promote responsible behaviour among the users of websites (suggesting virtuous behaviours) or to valorise their commitment in the fight against climate change.
关键词：climate chang ; Rural system ; social responsibility ; sustainability ; web marketing
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