期刊名称：Journal of Knowledge Management, Economics and Information Technology
印刷版ISSN：2069-5934
出版年度：2016
卷号：6
期号：4
出版社：ScientificPapers.org
摘要：The paper is aimed at researching customer preferences towards products and services, in particular researching preferences of private clients towards products and banking services. The research for preferences towards products and services is conducted based on data from the Central Bank reports on the banking sector, from ProCredit Bank reports that was taken as a case study and survey of private clients of ProCredit Bank. Special role is dedicated to the factors that influence to consumer’s preferences and their choices, in particular the analysis of the factors that most influence in private clients preferences towards electronic products and services, loans and deposits. The customer is always aimed at the optimal choice, so he chooses a product or service which prefers and supports financially.
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