文章基本信息
- 标题：Treatise on the importance of "Delivering Superior Customer Value" in today's market economy
- 作者：Richard Murphy ; Richard Murphy ; George Henry Gale Hall 等
- 期刊名称：Journal of Management and Marketing Research
- 印刷版ISSN：1941-3408
- 电子版ISSN：1941-3408
- 出版年度：2019
- 卷号：23
- 出版社：Academic and Business Research
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