出版社：Hrvatsko pedagoško-književni zbor, ogranak Split i Filozofski fakultet Sveučilišta u Splitu
摘要：The aim of this paper was to analize the complex relationship between sports and media, especially printed media, radio and tv shows. Along with the historical genesis of the problem, special attention was given to the inscenating dimensions of media sports – emotionalization and personalization as an important mark and media in media dramaturgy. In the final part, the social meaning of the newly created sport-media system was elaborated and pointed to possible changes in the relationship between the media and the reality that increasingly became the subject of contemporary sociology reserarch.
关键词：media sport; printed media; radio; television; inscenating; media dramaturgy
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