其他摘要：The paper deals with a case study regarding an Italian tourism project analyzed through the lens of a multiple perspectives framework based on Relational View (RV), Stakeholder Engagement (SE), and Value Co-creation (VCc). The proposed theoretical framework helps to interpret a true phenomenon regarding the development of a tourism destination brand in Southern Italy. The qualitative approach adopted is suitable for the confirmatory nature of this paper. The project named “Rete Destinazione Sud” is a building experience of tourism destination brand using the relational view as cultural way capable of maximizing the value co-creation though the stakeholder engagement. Results that emerged from the case study are discussed with both referring to relational view, stakeholder engagement, and value co-creation. The work concludes with the implications and further research related to the proposed framework.
关键词：Tourism Destination Brand;Relational View;Stakeholder Engagement;Value Co-creation;Single Case Study.
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