期刊名称：International Review of Management and Marketing
电子版ISSN：2146-4405
出版年度：2018
卷号：8
期号：5
页码：18-23
语种：English
出版社：EconJournals
摘要：The growth of the online market lately is very rapid due to the World Wide Web. Many crowdfunding-based companies are helping creative projects grow rapidly. To measure the success of a project based solely on the percentage of fundraising cannot represent the favourite market of the desired product backers. In this study, the measure of success is judged by the ratio of the funding amount and the ratio of the product amount in the period of time. After this, there are 4 quadrants that determine the success of the product including: moderate favourite markets (quadrant I), the most favourite markets (quadrant II), not favourite markets (quadrant III), and moderate favourite markets (quadrant IV). Eight companies start-up with 68 selected 3D Printer products in this study. The results show that no single product is in "favourite market". 63 products are in "non-favourite markets". There are only 5 projects in the market "moderate favourites".
Loading...
