摘要：In environmental management literature it is widely accepted that an innovative attitude is a driver of an environmental strategy. In this study we define proactivity as firm’s feature to go beyond competitors and we analyze the relationship between innovation and environmental proactivity. In particular, we analyze the effect of innovation proactivity on environmental proactivity using panel data for the period 2008-2013. Results show that those firms with an innovative proactive strategy are more capable to reach also proactive positions in their environmental strategy. We can conclude that an appropriate development of innovation capabilities allows firms to leverage resources and accumulate experiences and know-how. This will allow reaching proactive positions in environmental strategy
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