摘要：This study discusses the production of childhoods in view of the centrality taken on by consumption in the processes of identity construction that are engendered in the contemporary scene. Drawing on the narratives of a group of children, the production of children’s bodies is analyzed with a focus on the importance of appearance, the exhibition of the personal image, and the ownership of goods, in the current forms of childhood. The study is grounded on the conceptual tools provided by Zygmunt Bauman in his analysis of liquid modernity and the advent of consumer society. The discussion shows the overlap between media and consumption in the reinvention of the meanings and experiences of childhood.
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