A validated questionnaire is not typically used for dietary assessment in health check-up counseling provided by occupational health nurses in Japan. We conducted a qualitative study to investigate the barriers and promoting factors affecting the use of validated questionnaires. Ten occupational health nurses and three registered dietitians, working at a health insurance society, were recruited for this study using an open-ended, free description questionnaire. Inhibiting factors, such as “Feeling of satisfaction with the current method,” “Recognition of importance,” and “Sense of burden from the questionnaire”, and as promoting factors, “Feeling the current method is insufficient”, “Recognition of importance,” “Reduction in the feeling of burden after the answer,” “Expectation of and reaction to the result,” and “Expectation for the effect of the counseling” were noted. Since a standardized dietary assessment method in health counseling might be desirable for the harmonization of work with diseases prevention in an occupational field, findings in this study could propose appropriate targets to reduce confusion in health professionals’ concerning the use of validated questionnaires.