摘要:Population policy on aging involves many forms of active aging, the most important of which are employment, social and cultural inclusion, volunteering and improvement of basic living conditions such as health care, adequate housing, and affordable transportation. Today, many European countries are facing the challenges of population aging, including Serbia, where the importance of active aging is still insufficiently recognized by society and key decision makers. The aim of this paper is to highlight the possibilities for promoting active aging through the inclusion of the elderly population in the cultural life of the city of Novi Sad, which faces the mentioned problem and lacks appropriate measures for the inclusion of the elderly population in the social and cultural life of the city. In addition, the aim of the study is to examine the attitudes of the cultural institutions regarding the possibility of adapting cultural contents to this target group, as well as for their inclusion in the realization of cultural contents. To achieve this, in-depth interviews were conducted with employees of the selected cultural institutions of the city. The obtained results will serve as the basis for the decision makers to define proposals of concrete actions to encourage active aging through the cultural contents of the city.
关键词:active aging; population policy; cultural contents; Novi Sad