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  • 标题:Representación composicional (coda) de la agenda setting de los opinantes sobre política en la prensa escrita española durante las elecciones generales de 2015
  • 作者:Marc Blasco-Duatis ; Germà Coenders Gallart ; Marc Sáez Zafra
  • 期刊名称:Estudios sobre el Mensaje Periodístico
  • 印刷版ISSN:1988-2696
  • 出版年度:2018
  • 卷号:24
  • 期号:2
  • 页码:1121-1146
  • DOI:10.5209/ESMP.62205
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:This article presents and develops a compositional analysis with representation of biplots, as an innovative proposal for a methodological approach to representation the theory of the agendasetting about the political opinion of the opinion makers in the written press. For this purpose, a content analysis of the opinion articles on politics is carried out of the newspapers El País, El Mundo, ABC, La Razón and La Vanguardia in the period of the Spanish general elections of 2015, to later apply the compositional method that allows representation the agenda setting theory, taking into account proportionality of topics and surpassing the traditional correlational methods. The results prove the methodological feasibility of the model, while providing an unexplored view on the case under study and shed light on the agenda-setting theory.
  • 关键词:Agenda-setting;análisis composicional;biplot;opinión política;prensa escrita.
  • 其他关键词:Agenda-setting;biplot;compositional data;political opinion;written press.
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