出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This paper studies perception of university students about corporate communication departments and agencies. For this, it has been done a quantitative and qualitative analysis of the work developed in two related subjects of corporate communication area, whose objective was to connect students with professional sector. It is observed that companies were hermetic, avoiding contact with this public. University students do not feel valued by their future employers and demand more connection with professional sector. This paper has as a last purpose to divulge this kind of activity that promotes interpersonal contact between students and employers.
关键词：Universidad;comunicación corporativa;agencias de relaciones públicas;publicidad;periodismo.
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