标题：La impronta de las políticas de gestión de archivos en la labor formativa de los medios. Estudio comparativo de las radios líderes en España y Portugal
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The current mass media communication assumes the immediacy at the expense of contextualization and this fact, in the long run, puts at risk the informative memory of the citizens and therefore, a part of the mass media formative function too. In this context, a content management policy can play an important role as an activity linked with the production and organizational strategy of the company and, furthermore, as a collaborator of the collections and specific productions with an educational aim. The objective of this paper is to make a description and categorization of the content management policies of two private radios from Portugal and Spain to analyze later the work that these policies play in relation with their formative function. Even with when structure and organizational differences between two analysed cases, they are not being exploiting the content management benefits and does not exist a regulation applicable to their educational function to attain standardize practices.
关键词：Gestión de contenidos;Documentación informativa;Archivo radiofónico;Comunicación para la formación;Radio.
其他关键词：Content management;Informative Documentation;Radio archive;Communication for formation;Radio broadcasting
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