文章基本信息

标题：Personajes y discurso emocional en las campañas de la DGT. Análisis de los spots de 2007-2011
作者：Rosario Segura García
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
页码：355-363
DOI：10.5209/rev_HICS.2014.v19.45033
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This work shows the importance of emotional appeal in persuasive medium for spots of Spanish traffic Department from 2007-2011, and I identify the emotions represented in the visual speech, the subject profile of these emotions, and their relationship with the object of spot. The methodology has been: content analysis, quantitative and qualitative, based on direct observation of a number of selected variables, and treated statistically, absolutely and in relation to other values.
关键词：personajes;emociones;Dirección General de Tráfico;spot;campaña publicitaria.
其他关键词：characters;emotions;Spanish Traffic Department;spot;advertising campaign.