出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The project applies the methodology of Action Research in order to carry out a real communication campaign and simultaneously, analyze the motivations and perceptions of the partaking students. The reason why is to explore new formulas for involving students in the process of generating knowledge and teaching them a socially responsible and critical point of view of communication, as well as to offer them an opportunity to complete their CV with a work experience in collaboration with specialized staff from the agency and client, health and nutrition experts as well as university lecturers.
关键词：Publicidad;visión crítica;proyecto multidisciplinar;generación de conocimiento;comunicación responsable;motivación.
其他关键词：Advertising;critical point of view;multidisciplinary project;generating knowledge;responsible communications;motivation.
Loading...
