文章基本信息

标题：A Propaganda Política na TV e o HGPE como modelo hegemônico de estratégia eleitoral: análise da eleição de 2014
作者：Carla Montuori Fernandes ; Luiz Ademir Oliveira ; Thamiris Franco Martins 等
期刊名称：Mediaciones Sociales
印刷版ISSN：1989-0494
出版年度：2018
卷号：17
页码：135-156
DOI：10.5209/MESO.58523
语种：Portuguese
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The article presents a study on political propaganda in Brazil through the use of audiovisual media. It begins with a discussion of the hegemonic model of television media, since the 60s, when the Free Political Advertising Time (HGPE) was instituted. TV as a hegemonic medium is discussed, as are the specificities of political propaganda and Free Political Advertising Time with studies of innovative use from 1989. In conclusion, the article presents an analysis of the strategies employed by Dilma Rousseff (PT) during the HGPE, in the presidential election of 2014. Content analysis was the chosen methodology.
关键词：Televisão;Propaganda Política;HGPE;Eleição 2014.
其他关键词：Television;Political Propaganda;HGPE;Election 2014.