摘要：The central objective of this study is to investigate the extent to which social networking sites can affect
learning effectiveness, and to what amount this technology can be used as supplementary elements for
existing pedagogy methods prevailing in a developing country. The study used a teaching case research
method to investigate the effects of Social Networking Sites (SNS) usage on learning outcomes of students
in higher education setting in Pakistan. The central hypothesis developed in this study was that, using social
networking sites in higher education enhance students’ interest, which ultimately increases their satisfaction
and perceived learning performance. These effects are further boosted in the presence of instructor’s
support. The results confirmed that Social Networking Sites (SNS) hold a place in teaching and learning in
higher education. The study provides a way to maximize the impact of the existing technologies, by
providing an understanding of how the different technological tools and learning can impeccably be
incorporated in higher education.
关键词：Social Networking Sites; Business education; Satisfaction; Performance; Instructor’s support
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