标题：MARKETING RESEARCH REGARDING TOURISM BUSINESS READINESS FOR ECO-LABEL ACHIEVEMENT. CASE STUDY: NATURA 2000 CRIÅžUL REPEDE GORGE-PÄ‚DUREA CRAIULUI PASS SITE, ROMANIA
期刊名称：Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
印刷版ISSN：1844-2994
出版年度：2015
卷号：20
期号：20
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department.
摘要：Sustainable development is an approach that aims to preserve the environment and the culture of communities hosting tourists and at the same time to meet the needs of tourists and to maintain the growth of tourism industry. These objectives are more and more related to eco-labelling, which provides the certification based on a series of benchmarks developed and verified by a third party. The labelling of an organization as an ecotourism organization requires the compliance with certain criteria as those required by the European Ecotourism Labelling Standard. Natura 2000 CriÅŸul Repede Gorge– Pădurea Craiului Pass site will have to prove that it is in compliance with the prerequisites to become an ecotourism destination. The objectives of this paper are: to identify the prerequisites that a destination must comply with in order to be labelled an ecotourism destination, focusing on the prerequisites related to the existence and behaviour of tourist reception structures; to identify the extent to which tour operators are open and willing to support the labelling of the destination where they operate as being ecotourism.
关键词：Ecoturism; Sustainable; Eco-Labelling; Marketing Research; Tourism Business; Destination; Romania
