期刊名称：International Journal of Research in Business and Social Science
印刷版ISSN：2147-4478
出版年度：2017
卷号：6
期号：2
页码：26-36
DOI：10.20525/ijrbs.v6i2.655
语种：English
出版社：Society for the Study of Business & Finance
摘要：ncreased technological development and the innovations and conveniences offered to consumers encourage to companies day by day for different practices in order to gain competitive advantage. Although firms are often observed to bring innovations to the product in order to be perceived by consumers as superior to firms' competitors, it is obvious that they will not be enough alone. For this reason, companies have begun to implement innovative strategies in pricing strategies increasingly. One of the most remarkable of these strategies is the pay-what- you-want pricing method. In this method, the seller transfers the authority of determining the price to the consumer entirely. In the study, a literature review was performed on pay what you want pricing and factors affecting the voluntary payment in aforesaid pricing method have been established. In addition, the pay-what-you-want pricing method is discussed from a theoretical perspective.
其他摘要：ncreased technological development and the innovations and conveniences offered to consumers encourage to companies day by day for different practices in order to gain competitive advantage. Although firms are often observed to bring innovations to the product in order to be perceived by consumers as superior to firms' competitors, it is obvious that they will not be enough alone. For this reason, companies have begun to implement innovative strategies in pricing strategies increasingly. One of the most remarkable of these strategies is the pay-what- you-want pricing method. In this method, the seller transfers the authority of determining the price to the consumer entirely. In the study, a literature review was performed on pay what you want pricing and factors affecting the voluntary payment in aforesaid pricing method have been established. In addition, the pay-what-you-want pricing method is discussed from a theoretical perspective.
