其他摘要：The research titled “Marketing Communication Adding Value to Thai-Yuan Clothes to Develop Creative Community Economy at Si Kiew District, Nakhon Ratchasima Province” was objected to 1) create the marketing communication media models for Si-Kiew Thai-Yuan cloth products at Nakhon Ratchasima province and 2) to carry down Thai-Yuan clothes to community creative economy. The qualitative methodology; the focus group and the community participation were used to convey the research. Finally, the results were synthesized and created the marketing communication media models for Si-Kiew Thai-Yuan clothes products at Nakhon Ratchasima province. The results were found that 1) the marketing communication media models for Si-Kiew Thai-Yuan cloth products were included with logo, X-stands, packaging’s, leaflet, poster, vinyl banners, online media ; Page of Ban Yuan Nakhon Chan Tuk in Facebook and advertising spots 2) The transferring of Thai-Yuan clothes, which led to community creative economy, was conveyed by the participation of 4 sectors included with the temple, the community, the government and the mass media sectors. Thai-Yuan clothes were sold in “Ban Yuan Nakhon Chan Tuk market”. By the cooperation between the research team and the community, the committees were erected to administrate and sustain the market. This responded to the government policy creating the stability, the opulence and the sustainability to the community.
其他关键词：Marketing Communication / Thai–Yuan Clothes / Added-Value / Community Creative Economy
