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文章基本信息

  • 标题:Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review
  • 本地全文:下载
  • 作者:NURDASILA ; Abdul RAHMAN LUBIS ; M. Shabri ABD. MAJID
  • 期刊名称:Expert Journal of Marketing
  • 印刷版ISSN:2344-6773
  • 出版年度:2016
  • 卷号:4
  • 期号:1
  • 页码:20-23
  • 语种:English
  • 出版社:Sprint Investify
  • 摘要:The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking.
  • 关键词:consumer value; credibility; customer loyalty; customer satisfaction
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