出版社：Institute for Operations Research and the Management Sciences
摘要：Hurricane season presents an excellent illustration of a wide range of issues encountered in developing and responding to business forecasts. The high profile of hurricane forecasts—particularly during the 2004 season in which four hurricanes made landfall in Florida, and during the 2005 season when hurricane Katrina devastated New Orleans and the surrounding region—makes them a convenient, visible, and ideal illustrative classroom example. This paper outlines 25 business forecasting principles and their direct parallels in hurricane forecasting. This compilation has been successfully used by author as a basis for an in-class review of forecasting in an undergraduate operations management introductory course. A report of the positive student feedback and comparative test results is provided.
