期刊名称：Journal of Entrepreneurship and Innovation Management
印刷版ISSN：2147-5792
出版年度：2015
卷号：2
期号：2
页码：26
出版社：BETA
摘要：Developing new products and transforming them into innovations by commercializing them, is the most important activity for today’s firms. The role of knowledge, along with all social systems, become crucial for economic and commercial relationships as well as this role puts forwards knowledge workers, economy, and society. The demands of knowledge society, by knowledge’s perpetual evolving nature, unceasingly change and transform. Such an environment, firms have to continuously develop new products in order to appease the expectations of knowledge society. Moreover, firms should develop new products for satisfying existing and future demands. Accordingly, the conceptualization of ambidexterity comes to the forefront. By becoming ambidextrous, firms both improve existing products for current demands and create new knowledge/capabilities for future demands. This study adapts the scale of innovation ambidexterity which is specific to Turkish firms, from the literature in the context of new product development teams. The results show that, from the 201 obtained data, new product development teams create innovation ambidexterity.
