期刊名称：Journal of Entrepreneurship and Innovation Management
印刷版ISSN：2147-5792
出版年度：2014
卷号：1
期号：1
页码：25-47
出版社：BETA
摘要：In 19th century, many developments in many areas, such as technological, scientific, economic, social, cultural and political, has occured. These developments blow away the history of humanity to a process indexing everything to innovation. Phenomena such as industrial revolution, rising of capitalism, series production and urbanization has accelarated the production and consumption relations. The dominant previous consuption approach in the focus of vital needs has given its place to an approach focusing on beyond the neccesity consumption. Whilst the expansion of ‘needs’ concept, new consumption presented in the name of "innovation" and the individuals has been codded as ‘consumer’ and encouraged through the possitive images imputed to ‘innovation’. So that, while innovation labels the production side of 21th century, ‘consumer society’ providing the sustainablity of the innovation keeps to build the social profile of the 21th century dramaticaly. Whilst not denying the role of innovation in the economic development, the paradox between consumption and innovation is discussed basing on ‘culture industry’ and an emprical research is presented. In the research, the perception and opinion about "Consumer Society" and "Innovative Consumption" is investigated in terms of the perception of post-graduate students in the field of "Entrepreneurship and Innovation Management". 56 of 63 students has reached and the data obtained from interviews and content analysis method is evaluated. Results demonstrate that the participants distinguished the term 'consumer society' from 'innovative consumer'. They critisize the ‘consumer society’ while emphasis the benefits of innovation.
