摘要：Attainment of high competitiveness indicators of products and services is a natural goal of each enterprise. This goal stems from the desire of stakeholders to ensure the continuous, long-term development of a company and the high performance of labour results. However, the market has leaders and outsiders for various reasons. And the outsiders can be decently prepared in organizational and technical terms. But something prevents them from successfully developing. In addition, a decision of methodological and analytical tasks is not cheap. Competent experts, relevant technical and technological support of the process, and, most importantly, the conditions for creative work are required. It is necessary effective management decisions based on the detailed analysis of warranty period of cars operation for solving main problems related to the quality and products competitiveness. Similar analytical activity is helping to improve the life circle processes, creates the opportunities to enhance customer satisfaction and sustainable development of automakers. The research has updated a problem of design and realization effective analytical tools for an appointment the quality objectives for the automotive corporations. This paper presents the results of development and implementation of the new approach to the strategic planning of products competitiveness and setting the quality objectives by the example of automotive industry.
