出版社：Programa de Pós-Graduação em Linguística - UFSC
摘要：The politically correct behavior appeared in the United States as a result of the civil rights movement enhanced by the racial prejudice within the North American society. In Brazil, this behavior won followers, mainly from the 1990s on. The movement reached language leading to changes of lexical units, and replacing words with pejorative semantic meaning by others considered neutral or positive. To that extent, the aim of this work is to discuss the politically correct concept from a discursive standpoint. The theo.retical support is the discourse analysis of French origin (Pêcheux and Maingueneau). The corpus consists of four cartoons from different artists. As a result, it may be claimed the politically correct discourse, be it in behavior or language, is intrinsically linked to the ideological formation and constitution of the subject, thus enabling outcomes of different meanings. The main constitutive trait in the analyzed corpus is political, deriving from an individual and/or collective attitude.
关键词：Lenguaje políticamente correcto;Análisis del discurso;Caricatura;Ideología;Efectos de sentido;Linguagem politicamente correta;Análise do discurso;Charge;Ideologia;Efeitos de sentido
其他关键词：Politically correct language;Discourse analysis;Cartoons;Ideology;Effects of meaning
