出版社：Programa de Pós-Graduação em Linguística - UFSC
摘要：The discourse on ‘virility’ constructed by Dr. Shryock’s handbook On becoming a man: A book for teenage boys, published in 1968, is analyzed from the point of view of French and Brazilian Discourse Analyses. Current study investigates the relationship between publicity advertisements by the telecommunications company Oi and two Facebook posts whose patterns of repetitive factors in terms of body iconography (poses, gestures, gaze) reveal truth and power effects on what means being a man. We assumed the construction of manliness, foregrounded on medical evidence, involves a moral (and religious) stance on attentive model body behaviors and establishes comprehensive exclusion regimens that insist of real effects (ruled by tradition) according to which masculinity is synonymous to dominance.
