摘要：Purpose: To evaluate how different consumer profiles react to the adoption of new technologies through the replication and validation of the TAP scale in Brazil.Design/methodology/approach: We designed a descriptive study of a quantitative nature applied through a survey. Exploratory and confirmatory factorial analysis procedures were performed in order to validate the scale. We used t tests to check for statistical differences between consumer profiles.Findings: The TAP scale proved to be a valid and reliable instrument to measure technology adoption propensity among Brazilian consumers. In this group, those in a higher domain of computational innovation showed greater proficiency in the technology adoption process. In a comparison of the data from our study with those of the original one in the USA, Brazilians presented a higher propensity for technology adoption.Originality/value: The study provided advancements in three ways: 1) validating the TAP scale for Brazilian usage; 2) bringing insights to research on innovation in specific domains; 3) contributing to the studies about potential differences between developed and emergent countries related to new technology adoption and late acceptance of innovation.
关键词：Technology Adoption Propensity; Cultural Differences; Scale Validation; Consumer Profiles. Technology Adoption Propensity; perfis de consumidores; validação ...
其他关键词：Technology Adoption Propensity; Cultural Differences; Scale Validation; Consumer Profiles.
