出版社：International Institute for Science, Technology and Education
摘要：Purpose: The aim of this research paper is to find out the reasons for the fall of political parties in Pakistan. For democracy, its importance is highlighted and a model is proposed for designing the strategy of a political party where there are more than two political parties. Research Design: After the literature review, a theoretical model was proposed and various relationships were made. Standardized questionnaires are used which covers all of the aspects a person needs to be in a political party. Correlation analysis is used for making judgments and recommendations. Findings: The research found that the popularity of a political party is affected greatly by civil society, its political strategy, and competition among the parties. Originality/value: The paper investigates the reasons due to which political parties fall and their popularity decrease in the mind of citizens. The finding can be used for strategy formulation and long-term planning of a political party and will be valuable to the political leaders and scientists nationally and internationally. Research Limitations: The paper studies some important elements of the society which have a great relationship with a political party not all. There are many other small factors which were not included in the research.
关键词：Political Party (PP); Information Security (IS); Party Competition (PC) and Political Decision Making (PDM).
