期刊名称：Didáctica de las Ciencias Experimentales y Sociales
印刷版ISSN：2255-3835
出版年度：2018
期号：34
页码：91-104
DOI：10.7203/dces.34.11008
语种：Spanish
出版社：Universitat de València
摘要：Sustainable development, as well as other narratives within the framework of environmental conservation, is often used as an advertising resource to improve a brand image. In this paper, a teaching proposal based on a critical analysis of the discourse of a set of television commercials is presented. Specific attention is given to the car industry, due to its huge environmental implications and its impact in mass media and popular culture. This study highlights that persuasive discourses around automobile still persist, which are more emotional than rational, as a way to elude the true debates about today's social and environmental challenges.
其他摘要：Sustainable development, as well as other narratives within the framework of environmental conservation, is often used as an advertising resource to improve a brand image. In this paper, a teaching proposal based on a critical analysis of the discourse of a set of television commercials is presented. Specific attention is given to the car industry, due to its huge environmental implications and its impact in mass media and popular culture. This study highlights that persuasive discourses around automobile still persist, which are more emotional than rational, as a way to elude the true debates about today's social and environmental challenges.
