期刊名称：TELKOMNIKA (Telecommunication Computing Electronics and Control)
印刷版ISSN：2302-9293
出版年度：2019
卷号：17
期号：3
页码：1310-1316
DOI：10.12928/telkomnika.v17i3.12239
出版社：Universitas Ahmad Dahlan
摘要：The use of strategic planning can be an alternative solution to improve industrial performance.
In small and medium scale industries especially in apple chips industries, strategic planning helps to know
the current industry situation and the steps that must be taken to overcome the existing problems.
This study aimed to develop an improvement strategies using Fuzzy Sequential Modeling (FSM) model.
FSM model was consisted a SWOT analysis, Root Cause Analysis (RCA), Bolden’s Taxonomy and fuzzy
AHP. Based on SWOT analysis, the external factors of threats was the similar business competition and
low purchasing power. RCA described the issues that needed to be fixed using Bolden’s Taxonomy as the
reference for determining the action plans and produce four OIA (Open Improvement Area) there are old
technology machines and equipment, difficulty of enterprise development, ineffective marketing media and
low market share. The strategic planning was determined using Fuzzy AHP based on OIA and ABC
enterprise needs to improve the low market share and ineffective marketing strategy.
其他摘要：The use of strategic planning can be an alternative solution to improve industrial performance. In small and medium scale industries especially in apple chips industries, strategic planning helps to know the current industry situation and the steps that must be taken to overcome the existing problems. This study aimed to develop an improvement strategies using Fuzzy Sequential Modeling (FSM) model. FSM model was consisted a SWOT analysis, Root Cause Analysis (RCA), Bolden’s Taxonomy and fuzzy AHP. Based on SWOT analysis, the external factors of threats was the similar business competition and low purchasing power. RCA described the issues that needed to be fixed using Bolden’s Taxonomy as the reference for determining the action plans and produce four OIA (Open Improvement Area) there are old technology machines and equipment, difficulty of enterprise development, ineffective marketing media and low market share. The strategic planning was determined using Fuzzy AHP based on OIA and ABC enterprise needs to improve the low market share and ineffective marketing strategy.
关键词：fuzzy sequential model;small and medium scale industries;strategic planning
