Online Health Information Seeking Behavior among Iranian Pregnant Women: A Case Study.
Hamzehei, Ronak ; Kazerani, Maryam ; Shekofteh, Maryam 等
Online Health Information Seeking Behavior among Iranian Pregnant Women: A Case Study.
Introduction
Todays, pregnant women require a significant amount of information
about pregnancy, birth and childcare with regard to their
responsibilities and special mental and physical conditions. They can
acquire information from diverse sources such as the Internet, family,
friends, written materials from professional and commercial
institutions, public media such as newspapers, TVs, childbirth training
classes, and the discussions with health professionals(Grimes et al.,
2014). Getting medical and health information about pregnancy improves
individuals' knowledge, reduces uncertainty and stress in dealing
with medical problems, and increases their interaction with the doctor.
On the other hand, gaining health information during pregnancy can lead
to self-care, awareness raising and the best results of pregnancy (Shieh
et al., 2009).
Nowadays, the Internet is a very important platform in the
retrieval and exchange of information(Dubowicz and Schulz, 2015). The
most prominent feature of the information site is the availability of
update and free information at the shortest time possible (Ybarra and
Suman, 2008) which provides easy access to health information for people
and has become one of the most popular sources of health information in
recent years(Yan, 2010) in such a way that more than 3 billion people in
the world are currently Internet users, among which Asia has the highest
Internet users with 50.2% ("Internet World Stats Usage and
Population Statistics," 2017). Accordingly, the health information
seeking behavior should be considered in the Internet in today's
world. Online health information seeking behavior represents how to
search, find, evaluate, and apply health information obtained from the
Web (Zuckerman, 2009). However, there is a problem of assessing the
validity of health information sources in the web sites by users(Fox,
2006) so that many users do not share their health information obtained
from the web sites with health professionals and try to self-mediate
using their retrieved information(Fox, 2006; Ogan et al., 2008).
Actually, health information users should be aware that the quality and
reliability of online health information are always challenging
(Bernstam et al., 2005; Cline and Haynes, 2001; Eysenbach et al., 1998)
and the recognition of this quality by health information users is
important (Coulter et al., 2006). Since the Internet has become a
popular source of health information due to its capabilities and
pregnant women need quick and easy access to update resources in solving
their health problems due to their sensitive position and
responsibility, the false information on the Internet and the lack of
successful search lead to the confusion of pregnant women and the
aggravation of their anxiety and concern (Gao et al., 2013). Obviously,
prevention has always been better and more affordable than cure. This
principle is also true about pregnant women because preventing the birth
of a premature, mentally or physically retarded child, or any other
problem, is much less costly than postpartum treatment. Thus, the health
of a spectrum of potential members of the community is considered in
this vulnerable group of information society, pregnant mothers. However,
the availability of inaccurate information in this category creates a
defective and costly cycle for the economy of the countries which
continues for many years after the child's birth. Every day about
830 women die due to the preventable causes in pregnancy and childbirth.
The main causes of death are related to bloodshed, insecure abortion,
high blood pressure, infections and indirect causes that mainly occur
due to the lack of proper information and interaction with the doctor
before pregnancy and during pregnancy. The risk of a pregnant
woman's death due to the pregnancy complications in developing
countries is 33 times higher than that of the developed countries
("World Health Organization(WHO)", 2017). Therefore, the
importance of investigating the health information seeking behavior in
pregnant women was welcomed by many researchers and managers in all
countries. However, it has been less emphasized in developing countries
such as Iran. Statistics show that 99% of maternal death occurs in
developing countries (" World Health Organization(WHO),"
2017). Therefore, more attention should be paid to the health of
pregnant mothers in these countries and health systems should provide
high-quality information to meet the needs and priorities of women.
Therefore, the present study aimed to investigate the health information
seeking behavior, applicability and the evaluation of health information
obtained from the Internet by Iranian pregnant women.
Method
The study population included 196 pregnant women in different
gestational months referred to hospitals with maternity ward in Hamadan
during September and October 2016 who were selected based on stratified
random sampling method. Hamadan is one of the metropolises in the
western part of Iran as well as the capital of Hamadan province.
The sample size was calculated using the following formula:
N = [([z.sub.1-[alpha]/2]).sup.2] x P(1 - P)/[(d).sup.2]
In the present study, data were collected by a researcher-made
questionnaire which was provided through a depth review of the relevant
texts and studies (Marton, 2010; Turgut, 2010; Yoo, 2004; Zuckerman,
2009). The validity of the questionnaire was confirmed using the
comments and suggestions of the experts and its reliability was assessed
by distributing the questionnaires among a small group of users (15
pregnant women) and Cronbach's alpha coefficient was calculated
after data collection. The obtained Cronbach's alpha coefficient
(85%) indicated that the questionnaire had an appropriate reliability.
In order to distribute the questionnaires, first, an introduction
letter from Deputy of Education of University was presented to hospitals
with obstetrics and gynecology ward in Hamadan city to obtain the
approval of these hospitals. Then, pregnant women were satisfied with
participating in the study and the goals of the study were explained and
the questionnaires were distributed based on the pregnancy quarter and
were collected after 15-20 minutes. All data were collected during 2
months in 2016. The questionnaire consisted of six parts including
demographic information such as age, education, language, location,
English language proficiency and library reference rate, the level of
familiarity and use of the Internet, health status and health
information seeking behavior in the Internet, information resources used
in the web sites, identifying the topics which are most searched and the
last part of the questionnaire referred to one open-ended question which
asked the respondents to express their suggestions for better access to
the health information in the Internet. In order to investigate the
results of the questionnaire, the items of questions were first coded.
Then, the data were entered into SPSS version 16 and the descriptive
statistics including frequency and percentage, mean and standard
deviation, tables and diagrams were used to achieve descriptive goals.
Findings
The age of the subjects ranged between 19-43 years old with an
average age of 28 (SD= 4.2) and a range of 24. Table 1 illustrates the
demographic characteristics of the subjects. The study of the
characteristics of the pregnant women shows that the most health
information seekers had good health status, with a middle age of 28 and
with high education, and more than half of them are familiar with
English. People who visit the library less often go to the Internet for
health information finding.
Most of the pregnant women participating in the study were online
from home (89.8%), work place (7.1%), and public places (1.3%), for 1-2
hours per day and at least 1-2 times a week, using a search engine (75%)
to obtain health information. The subject matter of the site was
reported with 56.1% of the important criteria for selecting sites and
health links, and the next was curiosity with 25% and the reputation of
a website with 18.9%. Most pregnant women used personal experience
(53.6%) to familiarize with the Internet to seek out health information,
and the next options were friends and acquaintances (36.2%), and
Internet training classes (11.7%), reading books and related articles
(10.7%), library and library specialists (2.6%), and finally, employees
of the cafe net (0.5%).
61.2% of pregnant women sought health information only when they
had problems with their pregnancy, and 43.4% trusted the health
information obtained from the Internet and 40.8% stated that they had
sufficient skill to recognize the validity of the health information
obtained from the Internet. However, 57.7% sought the same information
in other sources of information such as books, magazines, and the like
after obtaining health information from the Internet and 74.5% compared
the same information with other websites after obtaining health
information from the website. Among the sources of health information,
websites (93.9%) and social networks (84.7%) were the most widely-used
resources. Pregnant women shared 80.1% of information obtained from the
web site with midwife or doctor and 75.5% talked with colleagues or
family or friends about the information. The information increased the
knowledge of 74% of the pregnant women about the symptoms and conditions
of pregnancy. 65.8% of pregnant women did not perform self-medication
through the information they received.
Table 2 represents the criteria considered more by pregnant women
in evaluating health information obtained from the web sites. Reference
of content (75.5%), educated authors (55.1%), educational aspects of
content (54.1%), and confidentiality (49%) were more emphasized and
items such as website sponsors (4.1%), the observance of balance and
fairness (16.3%) and advertising policy (17.9%) were less considered.
Based on the findings in Table 3, pregnant women sought issues such
as fetal development (58.2%), nutrition during pregnancy (44.4%),
delivery and birth (42.9%), ultrasonography and screening tests (40.8%)
and selecting a name (39.8%) more.
As shown in Table 4, 45.4% of the participants in the study stated
that they had no problem in finding the required health information from
the web sites. However, the most important problems that respondents
cannot find the required information include the lack of familiarity
with the Internet (15.3%), lack of credibility of information on the
Internet (13.3%), lack of familiarity with specialized resources and
sites (13.3%), lack of familiarity with search methods (6.1%), lack of
full familiarity with English (6 / 3%) and instability of the addresses
of sites, pages and electronic documents (3.1%).
Discussion and conclusion
The ease of access to the Internet and its low costs compared to
other information resources lead to the public use of the Internet as a
common source of health information among information seekers as the
Internet is regarded as the first step in the study of information about
a disease and its treatment(Berland et al., 2001; Yan, 2010). Todays,
the number of content producers on the Web has dramatically increased.
Hence, the control and validation of the accuracy of information on the
web are not always possible. Therefore, the quality of retrieved
information is always in doubt (McBride et al., 2017), which creates
various problems for pregnant women as a vulnerable group who need
accurate medical information.
On the other hand, most pregnant women participating in the study
seek information not before that while encountering problems during
pregnancy. However, accessing correct information and effective
communication with the doctor before facing with the problem can prevent
many irreparable risks. For example, many women worldwide die due to the
complications of pregnancy and delivery (Say et al., 2014), while most
of these deaths can be prevented by accurate and timely information. In
fact, lack of information is one of the factors preventing proper care
receiving during pregnancy and childbirth(" World Health
Organization(WHO)," 2017). Availability of reliable information
through doctor, midwife, librarian, relatives or using printed or
non-printed information resources, especially online resources that are
very popular todays are very important and valuable for this group of
community.
The results of the present study showed that basic knowledge in the
field of Internet is moderate and the highest use of the Internet is at
home (89.8%). More than half of the respondents (53.6%) are familiar
with the Internet with their own personal experience and seek health
information. A search with personal experience is accompanied by trial
and error and unfamiliarity with the search methods can lead to the
incorrect information. Holding training workshops to familiarize
pregnant women with how to find health information on the internet by
medical librarian can be regarded as a method to overcome this problem.
Finding true, reliable and update health information is very
important for pregnant women. The results of this study demonstrated
that increasing the knowledge of pregnant women about pregnancy enhances
their self-confidence and improves their relationship with their
physician and ultimately, reduces their fear and concern. Given the high
volume of information available on the Internet in the field of
pregnancy, pregnant women need a lot of time to obtain and evaluate the
information. Therefore, equipping hospital libraries with update
information resources and appropriate amenities such as proper seats,
ventilation, and the like skillful medical librarians and informants and
the referral of pregnant women to these libraries by physicians or
midwives to obtain credible information, and the standardization of
Persian- based digital libraries related to health, highlight
introducing the credible and reliable portals for pregnant women.
Familiarizing this group of community with all kinds of content on the
internet, how to obtain credible information and creating specialized
health libraries can make it easier for pregnant women to access
information and reduce the many complications caused by the lack of
credible and inaccurate information which can be regarded as a good
solution to the related problem.
the results of the present study indicated that most pregnant women
trust the information obtained from the Internet, which are consistent
with the study results of Gao et al. (2013), Turgut (2010), Lagan et al.
(2010), and Santis et al. (2010), Most pregnant women share the
information obtained from the web sites with their physician, which is
consistent with the study results of Aref-Adib et al. (2016), although
it contradicts with the results of Larsson (2009), Gao et al. (2013),
and Turgut (2010) who reported that a small percentage of internet users
consults with their doctor about the health information retrieved.
Accordingly, establishing a mobile midwifery plan and holding maternity
training classes in Hamadan city increase the interactions and comfort
of pregnant women with their midwife.
The present study indicated that obtaining health information by
using the Internet increases the women's information about
pregnancy and 71.4% stated that the related information is effective in
their decision-making, which is consistent with the study results of
Lagan et al. (2010). It is worth noting that the influence of the
obtained information in making decisions without consulting a physician
can create irreparable risks for the mother and the fetus.
In addition, the results of the present study illustrated that
younger pregnant women with high education and familiarity with English
and those who go to libraries less often use the Internet to find health
information. Lalazaryan et al. (2015), Okhovati et al. (2016) and Lee et
al. (2014) concluded that younger and more educated people use the
Internet more for finding health information. Grimes et al. (2014) also
found that people who are familiar with English are more likely to seek
online health information.
Based on the findings, most respondents begin their search from
search engines which are consistent with the findings of Lagan et al.
(2010) and Turgut(2010). These kinds of searches, regardless of the
validity of the retrieved site, or the neglect of the expertise of the
individual who publishes information on a site can have irreparable
consequences.
The findings of the study showed that fetal development, nutrition
during pregnancy and complications of pregnancy are sought more by
pregnant women. The search for fetal growth is consistent with the study
results of Bjelke et al. (2016), Larsson (2009), Gao et al. (2013),
Lagan et al. (2010), and the search for nutrition during the pregnancy
is in line with the study results of Nasrollahzadeh (2014), Kavlak et al
(2012), Gao et al. (2013). The search for complications of pregnancy is
also in line with the findings of Gholami and Mohammadi(2015), Bjelke et
al (2016), Gao et al. (2013), and Lagan et al. (2010).
The results of the study showed that the criteria for assessing
health information in the web sites such as educated authors,
educational aspects of content, confidentiality, and the observance of
fairness and balance are regarded as some important matters for pregnant
women. However, the results of health internet assessment studies showed
that educated authors(Marchica L, Zhao Y, Derevensky J, 2017; Nghiem et
al., 2016)confidentiality (Janatian et al., 2014), the observance of
fairness and balance (Marchica L, Zhao Y, Derevensky J, 2017) are the
criteria which received lower scores. Therefore, health custodians in
each country should take measures to increase the quality of information
obtained from the internet. This is even more important in developing
countries as women in developing countries are more likely to become
pregnant than women in advanced countries and consequently, they are in
a higher risk of death in these countries ("World Health
Organization(WHO)," 2017). The likelihood of death of a 15-year-old
woman due to pregnancy is 1 out of every 4,900 pregnant women among the
developed countries, while it is 180 people per 1 person among the
developing countries. In vulnerable countries, the number is 1 for 54
people and all these matters refer to the weaknesses of the health
systems and lack of accurate informing in these countries (" World
Health Organization(WHO)," 2017). Familiarity of pregnant women
with valid health websites can lead to the use of high-quality
information and better understanding and more informed decisions.
Therefore, pregnant women should note that the health information
obtained from the internet cannot be replaced by medical advices, and
they should consult with their physician about the information. Since
pregnant women use the Internet for obtaining health information, and
given the lack of full familiarity with the use of the Internet and
health information assessment criteria, doctors and midwives should be
informed about the extent of the use of the Internet by their patients
and along with librarians and medical informants lead them to
high-quality and reputable websites.
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Ronak Hamzehei
Department of Medical Library and Information Sciences, Faculty of
Paramedical Sciences, Shahid Beheshti University of Medical Sciences,
Tehran, Iran, rh.hamzehei1371@gmail.com
Maryam Kazerani (Corresponding Author)
Department of Medical Library and Information Sciences, Faculty of
Paramedical Sciences, Shahid Beheshti University of Medical Sciences,
Tehran, Iran, kazerani.m@gmail.com
Maryam Shekofteh
Department of Medical Library and Information Sciences, Faculty of
Paramedical Sciences, Shahid Beheshti University of Medical Sciences,
Tehran, Iran, shekofteh_m@yahoo.com
Manoochehr Karami Research Center for Health Sciences, Hamadan
University of Medical Sciences, Hamadan, Iran, ma.karami@umsha.ac.ir
Ronak Hamzehei [1], Maryam Kazerani [2], Maryam Shekofteh [3],
Manoochehr Karami [4]
[1] Department of Medical Library and Information Sciences, Faculty
of Paramedical Sciences, Shahid Beheshti University of Medical Sciences,
Tehran, Iran. rh.hamzehei 1371 @gmail.com
[2] Department of Medical Library and Information Sciences, Faculty
of Paramedical Sciences, Shahid Beheshti University of Medical Sciences,
Tehran, Iran. kazerani.m@gmail.com. (Corresponding Author).
[3] Department of Medical Library and Information Sciences, Faculty
of Paramedical Sciences, Shahid Beheshti University of Medical Sciences,
Tehran, Iran. shekofteh_m@yahoo.com
[4] Research Center for Health Sciences, Hamadan University of
Medical Sciences, Hamadan, Iran. ma.karami@umsha.ac.ir
Table 1. Socio-demographic characteristics of respondents (n=196)
Characteristics N %
Age
Less than 30 121 61.7
More than 30 75 38.3
Level of education
Less than High School 9 4.6
High School Degree 73 37.2
Bachelor 80 40.8
MA and higher 34 17.3
English language proficiency
Never 9 4.6
Low 68 34.7
Average 109 55.6
High 10 5.1
The amount of referral to library
Never 49 25
Low 105 55.1
Average 36 18.4
High 3 1.5
Health status
Very bad 4 2
Bad 28 14.3
Average 0 0
Good 129 65.8
Very good 35 17.9
Address
Village 10 5.1
the country 4 2
City 25 12.8
Province 157 80.1
Table 2. Frequency statistics of health information evaluation
criteria obtained from Internet by pregnant women
N %
Referral content 148 75.5
Educated authors 108 55.1
Educational aspect of the content 106 54.1
Confidentiality 96 49
Availability of the authors 39 19.9
Advertising policy 35 17.9
Observance of balance and fairness in 32 16.3
providing medical materials
Website sponsors 8 4.1
Table 3. Frequency of topics searched from the Internet by pregnant
women
Subjects At all n (%) Low n (%)
Fetal development 13(6.6) 18(9.2)
Nutrition during pregnancy 17(8.7) 24(12.2)
Delivery and birth 18(9.2) 37(18.9)
Ultrasound and screening tests 26(13.3) 31(15.8)
Selecting a name 26(13.3) 38(19.4)
Complications of pregnancy 30(15.3) 40(20.4)
Signs of pregnancy 22(11.2) 47(24)
Vitamins / food supplements 31(15.8) 49(25)
Fetal problems and diseases 43(21.9) 39(19.9)
Exercise during pregnancy 42(21.4) 54(27.6)
Sex 41(20.9) 56(28.6)
Prescription Drugs 60(30.6) 50(25.5)
Sleep and rest 52(26.5) 55(28.1)
Gestational Diabetes 70(35.7) 50(25.5)
Mental health (such as depression, 56(28.6) 66(33.7)
anxiety, and stress)
Thyroid diseases 80(40.8) 57(29.1)
Doctor / Special hospital 91(46.4) 47(24)
Gastrointestinal disorders 69(35.2) 54(27.6)
Disorders of the urinary tract 74(37.8) 55(28.1)
Shortness of breath 73(37.2) 64(32.7)
Hypertension disorders 82(41.8) 61(31.1)
Heart beat 83(42.3) 54(27.6)
Bone diseases 116(52.2) 43(21.9)
Health insurance 130(66.3) 35(17.9)
Subjects Average n (%) High n (%)
Fetal development 51(26) 114(58.2)
Nutrition during pregnancy 68(34.7) 87(44.4)
Delivery and birth 57(29.1) 84(42.9)
Ultrasound and screening tests 59(30.1) 80(40.8)
Selecting a name 54(27.6) 78(39.8)
Complications of pregnancy 58(29.6) 68(34.7)
Signs of pregnancy 61(31.1) 66(33.7)
Vitamins / food supplements 58(29.6) 58(29.6)
Fetal problems and diseases 57(29.1) 57(29.1)
Exercise during pregnancy 48(24.5) 52(26.5)
Sex 57(29.1) 42(21.4)
Prescription Drugs 53(27) 33(16.8)
Sleep and rest 56(28.6) 33(16.8)
Gestational Diabetes 44(22.4) 32(16.3)
Mental health (such as depression, 46(23.5) 28(14.3)
anxiety, and stress)
Thyroid diseases 31(15.8) 28(14.3)
Doctor / Special hospital 31(15.8) 27(13.8)
Gastrointestinal disorders 46(23.5) 27(13.8)
Disorders of the urinary tract 44(22.4) 23(11.7)
Shortness of breath 36(18.4) 23(11.7)
Hypertension disorders 32(16.3) 21(10.7)
Heart beat 39(19.9) 20(10.2)
Bone diseases 28(14.3) 9(4.6)
Health insurance 22(11.2) 9(4.6)
Table 4. Frequency of pregnant women in searching health information
from the Internet
Variable % Frequency
Pregnant women without any problem 45.4 89
Lack of familiarity with search practices 6.1 12
Lack of familiarity with specialized 13.3 26
resources and sites
Lack of full familiarity with English 3.6 7
Lack of familiarity with the Internet 15.3 30
Unstable address of sites, pages and 3.1 6
electronic documents
Invalidity of information on the Internet 13.3 26
Total 100 196
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