The Decline in Currency Use at a National Retail Chain.
Wang, Zhu ; Wolman, Alexander L.
The Decline in Currency Use at a National Retail Chain.
The composition of US retail payments is changing rapidly.
According to the Federal Reserve's triennial Payments Study (2013,
2016), from 2012 to 2015 the value of debit and credit card payments
increased at annual rates of 7.1 percent and 7.4 percent, respectively.
Over this same period, nominal GDP rose at less than a 4 percent annual
rate, which suggests that the increase in card payments came at the
expense of some other form(s) of payments, the obvious candidates being
checks and cash. The value of check payments did fall over this period,
but it is possible that the fall in check payments was offset by an
increase in ACH rather than card payments; ACH tends to be used in
business and financial transactions while cards are used in consumer
payments. The Payments Study covers only noncash payments, but Wang and
Wolman (2016a) provide direct evidence about cash use at a large
discount retailer, finding that the cash share of the number of payments
fell by 2.46 percentage points per year from 2010 to 2013. In their
study, an increase in card use was almost the mirror image of a decrease
in cash use.
At least four sets of factors could be contributing to the apparent
shift from cash to card in retail payments. First, Wang and Wolman
(2016a) documented a negative relationship between transaction size and
the share of cash transactions; thus, some of the decline in observed
cash shares could be due to an increase in average transaction size.
Second, Wang and Wolman also documented systematic relationships between
the cash share of payments in a location and the demographic and
economic characteristics of the location; over time, changes in those
characteristics may explain changes in the cash share. Third, changes in
technology may be reducing the cost and increasing the availability and
security of debit and credit cards. And fourth, consumers'
perceptions of cards may be improving slowly, generating a gradual
expansion in card use. This paper brings new evidence to bear on the
contributions of the first two factors to the decline in cash payments.
Using an updated version of the data from Wang and Wolman (2016a,b), we
study the association between changes in payment shares and changes in
the size of transactions as well as changes in location-specific
economic and demographic variables over the period from February 2011 to
February 2015. While we cannot distinguish the third and fourth factors
listed above, the portion of the decline in cash shares that is
unexplained by our analysis represents the sum of these two sets of
factors.
There are important public policy questions for which it matters
what explains the decrease in cash use. Cash remains an important means
of payment in the United States, and in the wake of the long recent
experience with interest rates at their effective lower bound, some
economists have advocated policies that would reduce or even eliminate
the availability of paper currency (Rogoff 2016). Without paper
currency, the argument goes, monetary policy would no longer be
constrained by a lower bound on nominal interest rates. (1) Against
this, the benefits of cash must be considered, and the accounting we
provide for the decline in cash use can contribute to the debate over
the benefits of cash. To the extent that the decline in cash use is
accounted for by changing demographics or changing transaction size,
there may be greater scope for concern about the effects of a
(hypothetical) elimination of currency on particular segments of
society.
In Wang and Wolman (2016a), and in this paper, we analyze
transactions data from a discount retailer with thousands of stores
across the US. In the earlier paper, we combined the transactions data
with fixed demographic data and other data across locations. (2) With
almost two million transactions every day, we were able to precisely
characterize the daily and weekly patterns of payment use. And, with
thousands of zip-code locations, we were also able to precisely estimate
the relationships between cash shares and location-specific variables.
However, the fact that our data covered only three years meant that we
could not incorporate time variation in the location-specific data: the
Census Bureau's American Community Survey (ACS) data were not
available at the zip-code level for more than one year in our dataset.
In the current paper, we do not attempt to capture the daily variation
in payment shares but instead focus on the "medium-term" shift
in the cash share of transactions from February 2011 to February 2015,
using only data from those two months. While we sacrifice on one
dimension, we are able to incorporate time variation in the
location-specific data using the five-year ACS estimates at the zip-code
level for 2011 and 2015.
On average, across the stores in our study, the share of cash
transactions fell by 8.6 percentage points from February 2011 to
February 2015. Our statistical model attributes approximately 1.3
percentage points of that decline to increasing transaction sizes.
Changes in demographic and other location-specific variables contribute
between 0.5 and 1.3 percentage points, so our analysis attributes
approximately three-quarters of the decline in cash use to a pure time
effect, which stands in for the third and fourth factors listed above,
and any other factors omitted from our analysis.
1. TRANSACTIONS DATA: THE DECLINE IN CURRENCY USE
Our payments data come from a US retail chain selling a wide
variety of goods, with a majority of its revenue accounted for by
household consumables such as food and health-and-beauty aides. The
chain has thousands of stores and is located in most states. Although
there is not a specific geographic focus, the stores tend to be located
in relatively low-income zip codes. (3) While the raw data are at the
level of individual transactions (time and location, size, means of
payment), our analysis uses aggregated data: for each zip code, we
compare the shares of transactions in each of the four main payment
types (cash, debit card, credit card, and check) in February 2011 to the
corresponding shares in February 2015. One month is a long enough time
period to get a relatively large number of transactions: most zip codes
had more than 7,000 transactions in each of the two months. The total
number of zip-code locations is more than 5,000. We chose February 2011
and February 2015 to balance two considerations. A longer time span
provides a better sense of the trend decrease in cash use, but we needed
to choose years for which zip-code-level data are available from the
ACS.
Figure 1 is a scatterplot of the share of cash transactions in each
zip code in 2015 and 2011, on the y- and x-axes respectively. The solid
grey line is the locus of points for which the cash share is equal in
the two years, and points below (above) the line indicate a decrease
(increase) in the cash share. This figure provides a nice overview of
the data and the properties we want to study. First, there is
significant variation in the share of cash transactions in both years.
Second, the share of cash transactions declined from 2011 to 2015 in
almost every zip code, as indicated by the small number of observations
that lie above the y=x line. And third, while the decrease in the cash
share does not seem closely related to the level of the cash share, the
decrease is also not constant across zip codes. The first and third
properties--cross-zip-code variation in both the level and change in the
cash share--provide motivation for using demographic and other
zip-code-level variables in our statistical analysis. The second
property--a significant common component in the change in the cash share
across zip codes--could partly reflect changes in demographics that are
common across locations. However, the common component also reflects
changes in payments technology and consumer perceptions that are not
captured by our analysis.
Table 1 displays summary statistics for the data in Figure 1, as
well as the corresponding data for shares of debit, credit, and check
transactions. From February 2011 to February 2015, the average cash
share of transactions across zip codes declined from 78.2 percent to
69.5 percent, or 2.18 percentage points per year. Our focus is primarily
on the decline in cash and the combined increase in credit and debit
use; the total card share of transactions increased by an average of 2.3
percentage points per year, with the difference, 0.12 percentage points
per year, accounted for by a decrease in the share of transactions
conducted with checks. Our data are not well-suited to distinguishing
credit and debit transactions because the category we call
"debit" includes only PIN debit transactions--signature debit
and most prepaid cards are included in "credit." (4) PIN debit
transactions increased by an average of 1.63 percentage points per year,
approximately 70 percent of the overall increase in card use.
Table 1 also shows that from 2011 to 2015 both the standard
deviation of cash transaction shares and the interquartile range
(difference between the 75th and 25th percentiles) increased. This
corresponds to the third property noted in reference to Figure 1: the
distribution of cash shares across zip codes did not shift down in a
uniform manner. Figure 2 illustrates this explicitly, showing that the
histogram of cash shares across zip codes was more spread out in 2015
than in 2011, in addition to shifting to the left.
Dispersion across locations in the change in cash shares is
illustrated in the third row of Table 1 and in Figure 3. Cash shares
declined by an average of 8.6 percentage points, but there is
significant dispersion: in 25 percent of zip codes, the cash share
decreased by at least 9.9 percentage points, and in 25 percent of zip
codes the cash share decreased by less than 7.0 percentage points.
As mentioned in the introduction, one factor that could help
account for the changes in cash shares depicted in Figures 1 through 3
is a change in the distribution of transaction sizes. Our econometric
analysis of the change in cash shares below will explicitly take into
account transaction size, but for now we simply report on the
distributions of median transaction size and change in median
transaction size by location. Table 2 provides various statistics for
the distributions: for example, the mean value of median transaction
size rose from $7.26 to $7.96, and the mean change in median transaction
size is $0.70. Figures 4 and 5 display histograms of the two
distributions of median transaction size (Figure 4) and the distribution
of changes in median transaction size (Figure 5). The distribution of
transaction sizes shifted to the right from 2011 to 2015 and became
slightly more spread out. The dispersion in changes in median
transaction size (Figure 5) is indeed consistent with the behavior of
transaction size accounting for some of the shift in the cash share
distribution from 2011 to 2015.
2. LOCATION-SPECIFIC DATA
Table 3 provides summary statistics for the location-specific data
used in our analysis, comparing the 2011 and 2015 values. Wang and
Wolman (2016a) provide a discussion of why one would expect these
variables to be relevant for explaining payment choice, arguing that
each consumer has a threshold transaction size below which they will use
cash and above which they will use a noncash form of payment. The
threshold may vary over the week, month, and year, and it will likely be
related to the consumer's financial situation, their demographic
characteristics, and their surrounding environment (including banking
options, population density, and crime rates). The overall cash share in
a particular location at a particular time will thus depend on the
characteristics of the consumers in that location, the characteristics
of the location, and the size distribution of transactions.
In Wang and Wolman (2016a), we used the same demographic variables
to account for variation in cash shares across locations, but our data
did not allow for the possibility of using changes in those variables to
account for the change over time in cash shares; the location-specific
variables were necessarily treated as fixed over the three-year sample
of data due to limitations of the Census Bureau data. Here, the longer
span of the transactions data means we can incorporate distinct
demographic data for 2011 and 2015 for each zip code to decompose the
changes in cash shares. Our earlier paper used forecasted nationwide
changes in the location-specific variables to project future changes in
cash shares and attributed up to 15 percent of the overall projected
decline in cash shares to forecasted changes in location-specific
variables. Below, we will compare that number to our decomposition of
actual changes in cash shares.
The demographic variables (sex, age, race, and education) and the
housing variables in Table 3 are all from the ACS. We use ACS five-year
estimates at the zip-code level for 2011 and 2015. Note that for age we
report only the 2011 data. We fix the age data at 2011 levels because we
think that cohort is more important than age for payment behavior. (5)
The banking variables--market concentration, as measured by the
Herfindahl-Hirschman index (HHI), and the number of bank branches per
capita--are from the FDIC's Summary of Deposits. Banking HHI is
calculated by squaring each bank's share of deposits in a zip code
and then summing these squared shares. We allow the HHI effect to differ
between rural and urban areas because of the possibility that high
concentration in an urban area may reflect the presence of a small
number of high-productivity banks. The robbery rate is from the
FBI's uniform crime report (note that the robbery rate is at the
county level). In most cases, the changes from 2011 to 2015 appear to be
small. (6) However, the examples of median household income and
education show that changes in location-specific variables have the
potential to account for some of the decline in cash use. Across
locations, Wang and Wolman (2016a) found that higher educational
attainment and higher income were associated with lower cash use; Table
3 shows that both educational attainment and income increased on average
from 2011 to 2015, which would be consistent with a decrease in cash use
assuming the relationship found by Wang and Wolman also holds across
time. In the next section, we will report estimates of a statistical
model similar to that in our 2016a paper using the variables in Table 3.
Then in Section 4, we will quantify the contributions of changes in
transaction size and in the demographic variables to the decline in cash
use.
3. EMPIRICAL FRAMEWORK AND ESTIMATES
In this section, we describe the statistical model used to analyze
payment shares and provide a summary of the estimates. The statistical
model is tailored to the properties of the variable we are seeking to
explain: in a particular time period in a particular location, the
shares of cash and other payment types are each between zero and one,
and they must sum to one. These properties mean that linear regression
is not appropriate.
Description of model
The purpose of the statistical model is to provide estimates of the
relationship between the levels of payment shares and a set of
explanatory variables comprising transaction size, the time- and
location-specific variables, state-level fixed effects, and year fixed
effects. We pool the data for the two years, restricting the
relationship between payment and the explanatory variables to be the
same across the two years. Changes in payment shares can be captured by
changes in the explanatory variables and by the year fixed effects.
We assume that the relationship between payment shares and
explanatory variables is captured by a fractional multinomial logit
(FM-Logit) model, which states the expected share of each payment type,
conditional on the explanatory variables, is a multinomial logit
function of the explanatory variables:
[mathematical expression not reproducible]. (1)
Before explaining each of the terms in this expression, it will be
helpful to understand the subscripts: k and m denote the payment types,
cash, debit, credit, and check; j denotes zip code; and t denotes year.
The left-hand-side variable, E[[s.sub.k,j,t] | [x.sub.j,t]], is the
expected value of the share of type k payments in zip code j in year t,
conditional on the time-and location-specific variables [x.sub.j,t] (a
vector), which can be thought of as including the state and the year as
well as the median transaction size and the demographic and other
variables summarized in Table 3. The right-hand side is a function of
the explanatory variables as well as coefficients; [[beta].sub.k] is a
vector of coefficients that multiply the explanatory variables. (7)
By construction, the right-hand side is a number between zero and
one as long as the data and coefficients are real numbers. And, by
construction, the expected shares always sum to one:
[[summation].sub.k=1.sup.4] E[[s.sub.k,j,t] | [x.sub.j,t]] = 1. Note,
however, that from (1), for any [[beta].sub.k], k = 1, 2, 3, 4, the
expected shares are invariant to the transformation [[??].sub.k] =
[[beta].sub.k] + c, where c is a vector the same length as
[[beta].sub.k] . In order to achieve identification of [[beta].sub.k], a
normalization is needed. We use the standard normalization of setting
[[beta].sub.4] = 0, where k = 4 denotes cash. This implies
E[[s.sub.4,j,t] | [x.sub.j,t]] = 1/1 + [3.summation over (m=1)]
exp([x'.sub.j,t][[beta].sub.m]) (2)
In the Appendix, we present this model in somewhat more detail and
explain how the coefficients can be estimated.
Basic results
We follow the approach described in the Appendix to estimate the
model in (1) and (2). In a linear regression model, the usual way to
report results is in the form of the estimated coefficients and Pvalues
(or standard errors). With the nonlinear model used here, it is more
informative to report marginal effects and their P-values; they are
presented in Table 4. (8) For continuous variables, the marginal effect
we report (on cash) is the derivative of the predicted share with
respect to the variable. For the state and time fixed effects (the
former are not reported in the table), the marginal effects we report
are the difference between the predicted cash share when the indicator
variable is one and when it is zero.
Many of the marginal effects reported in Table 4 are highly
significant and have similar magnitudes to those reported in Wang and
Wolman (2016a). For example, the median transaction effect is -0.019,
compared to -0.018 in the earlier paper. Some of the estimates do
differ, however, and not all the marginal effects reported in Table 4
are estimated precisely, in contrast to Wang and Wolman (2016a). The
number of different zip codes is roughly comparable in the two papers,
but here we use fewer days of data for each zip-code-level observation
of the demographic variables. In our earlier paper there were more than
1,000 days of data for each observation of a demographic variable; here
there is just one month of data--either February 2011 or February 2015,
and this leads to the marginal effects being estimated less precisely.
With respect to age, as discussed above, we interpret the age
distribution as the cohort distribution and therefore fix it at its 2011
value. Of course, this means we treat the cohort distribution as fixed
so that it cannot explain any of the change in cash shares. In Section
4, we delve into the cohort effect in more detail and present some
calculations that represent a rough estimate of the contribution of
changes in the cohort distribution to changes in the cash share.
Turning to the model's overall fit, Figures 6 and 7 show that
it does a reasonable job of explaining the variation in cash shares
across time and locations: Figure 6 compares the actual distribution of
2011 cash shares to the model's predicted distribution, and Figure
7 does the same thing for 2015. The pseudo-[R.sup.2] values are 0.55 for
2011 and 0.59 for 2015.
4. ANALYSIS OF DECLINE IN CASH SHARES
Table 1 shows that the mean cash share of transactions declined by
8.7 percentage points from 2011 to 2015. Our model does a good job of
capturing this decline: the predicted cash share evaluated at the means
of the 2015 data is 8.8 percentage points lower than the predicted cash
share evaluated at the means of the 2011 data. Alternatively, we can
calculate the predicted cash share for every observation and compare the
mean predicted shares for 2011 and 2015: the difference is 8.7
percentage points. In a linear regression, these two objects would be
identical, but because the FMLogit model is nonlinear, the mean
predicted value may differ from the predicted value evaluated at the
mean of the explanatory variables. We will report both numbers at
various points below; they never differ by much.
The empirical framework suggests three types of factors to account
for the decline in cash shares from 2011 to 2015. First, given a
relationship between transaction size and cash shares, an upward shift
in the distribution of median transaction sizes (Figure 4) can account
for some of the decline in cash shares. Second, given a relationship
between demographic variables and cash shares (Table 4), changes in the
demographic variables might account for some of the decline in cash
shares. And finally, a portion of the decline in cash shares is
accounted for by the year dummy; this portion is effectively unexplained
and likely attributable to changes in the attributes of noncash payments
(e.g., cost, availability, and security) and changing preferences on the
part of consumers.
Increasing average transaction size
The average value of median transaction size increased by $0.70
from 2011 to 2015. A simple measure of the contribution of changing
transaction size to the decline in cash shares is the product of the
$0.70 increase with the marginal effect for transaction size, -0.019.
According to this measure, increasing transaction size can account for a
decrease of 1.35 percentage points in the cash share, roughly 15 percent
of the total decline. This simple measure ignores nonlinearity in the
empirical model. We can take into account the nonlinearity by comparing
2011 predicted cash shares to the shares the model would predict if
transaction size changed to its 2015 level but all other variables were
fixed at their 2011 values. This approach yields a decrease of 1.33
percentage points in the predicted cash share evaluated at the mean of
the explanatory variables and a decrease of 1.44 percentage points in
the mean predicted cash share across zip codes. Thus, the linear
approximation (1.35 percentage points) turns out to be quite accurate.
The smoothed density functions in Figure 8 are based on the same
approach: the black line represents the density function of predicted
cash shares for 2011, whereas the red line represents the density
function of counterfactual predicted values, calculated with 2015
transaction size but 2011 values of all other variables. There is a
notable leftward shift in the distribution explained by the increase in
transaction size, but the shift is small relative to the overall change
shown in Figure 2. Note finally that our estimates of the contribution
of increasing transaction size to the decrease in cash shares may be
affected by correlations between transaction size and some of the
zip-code-level variables. This means that a portion of the effect
attributed to transaction size could instead be attributed to changes in
the zip-code-level variables. In Wang and Wolman (2016b), we explore
this idea in more detail by regressing transaction size on the
zip-code-level variables and then including the residual portion of
transaction size in the FMLogit regression in place of actual
transaction size. We find that indeed the marginal effects of other
variables change when they include indirect effects of transaction size.
Changing demographic and other variables
Table 4 shows that many location-specific variables have a
systematic relationship with the cash share of transactions. Since these
variables take on different values in 2011 and 2015, they may be able to
account for some of the decline in cash shares over that period. In
contrast, Wang and Wolman (2016a) used only a three-year span of data
with fixed values of the location-specific variables. As mentioned
above, that paper included a rough forecasting exercise that took into
account projected changes in the location-specific variables, but the
projected changes were identical across locations. In order to quantify
the effect of the zip-code-level variables, here we use an analogous
approach to that used for transaction size: we compare the predicted
cash shares for 2011 with the predicted cash shares implied by holding
fixed transaction size and the year dummy at their 2011 values but
allowing all the location-specific variables to take on their 2015
values. Comparing the predicted value of cash share conditional on 2011
means to that conditional on 2015 zip-code-level variable means, the
2011 year dummy, and 2011 mean transaction size yields a decline of 0.5
percentage points. This estimate does not change if we instead compare
means of predicted values across zip codes.
Figure 9 plots the smoothed density function for 2011 predicted
cash shares and compares it to the density of predicted cash shares
under the assumption that the zip-code-level variables take on their
2015 values but the year dummy and transaction size are fixed at their
2011 values. There is a small but discernible leftward shift in the
distribution of predicted cash shares, consistent with the mean
estimate. As discussed above, Figures 8 and 9 attribute any effects of
transaction size that work through zip-code-level variables to
transaction size. In Figure 10, we combine both effects, so that the
precise decomposition is irrelevant: the black line is the density of
2011 predicted cash shares; the red line is the density of predicted
cash shares holding fixed the year dummy at 2011 but allowing all other
variables to change; and the blue line is the density of 2015 predicted
cash shares. In Figure 10, the vertical lines represent the respective
means. Consistent with our previous calculations, the combination of
changes in transaction size and changes in zip-code-level variables
accounts for a 1.8 percentage point decline in the mean predicted cash
share across zip codes or 1.7 percentage points if we instead use the
predicted change in the cash share at the means of the data.
In Wang and Wolman (2016a), the forecasting exercise attributed a
relatively large fraction of the projected decrease in the cash share to
a cohort effect: a shift in the population toward later-born cohorts who
were accustomed to using cards would drive down the cash share of
transactions. Thus far, the calculations here do not take into account
that effect because they hold fixed both the age and cohort distribution
of the population and the coefficients on age or cohort. Ideally, we
would like to treat the cohort distribution just like the other
zip-code-level variables in our study: this would involve allowing the
cohort distribution to change from 2011 to 2015, estimating a common
cohort effect, and then calculating the contribution of the changing
cohort distribution to the change in the cash share. The difficulty with
this approach is that our data are on age distribution, and in fifteen-
and twenty-year bins. Age and cohort are interchangeable at a point in
time; for example, the fraction of the population in 2011 that was
between 15 and 34 years old (=age) is identical to the fraction of the
population in 2011 that was born between 1977 and 1996 (=cohort).
However, across time, cohort distributions and age distributions need to
be tracked separately unless they are in one-year bins. For example, if
we know the fraction of the population that was between 15 and 34 in
2011 and the fraction of the population that was between 15 and 34 in
2015, we have information about two different cohorts in the two years,
not the same cohort. For 2011 we have the 1977 to 1996 cohort, and for
2015 we have the 1981 to 2000 cohort. If we knew the age distribution in
one-year increments for 2011 and 2015, then it would be trivial to
calculate the corresponding cohort distribution in one-year increments.
Without precise data on how the cohort distribution evolved from
2011 to 2015, we nonetheless computed a rough estimate of the
contribution of shifts in the cohort distribution to the decrease in
cash shares from 2011 to 2015. The idea behind this estimate is to use
aggregate census data on a finer gradation of the age distribution to
come up with an educated guess about how the cohort distribution changed
from 2011 to 2015 across the large bins in our study. Then, we will
combine that educated guess with our estimated marginal effects for the
different cohorts. Note first that, from Table 4, the cash marginal
effect for population aged 35-54 in 2011 is -0.114, compared to 0.016
for age 55-69. The 35-54 age group is the cohort born between 1957 and
1976, and the 55-69 age group is the cohort born between 1942 and 1956.
For ages less than 34, the marginal effect is even more negative, and
for ages above 69, it is close to zero. According to nationwide census
data, the 2011 population share of ages 50-54 was 7 percent. We thus
pose the following question: How would the predicted cash share change
if there were a 7 percentage point increase in the fraction of the
population for whom the cash marginal effect is -0.114, and a 7
percentage-point decrease in the fraction of the population for whom the
cash marginal effect is 0.016? The answer is that the predicted cash
share would fall by 0.8 percentage points. Adding this to the 1.7
percentage points accounted for by transaction size and other
location-specific variables would allow us to account for nearly 30
percent of the overall 8.7 percentage-point predicted decline in the
cash share.
The remainder of the predicted decrease in cash shares at the mean
of the data--either 7 percentage points or 6.2 percentage points if we
include the imputed age effect--is attributed to the year dummy,
although this decomposition is not exact: the marginal effect for the
year dummy is 6.8 percentage points, and if we compare predicted means
for 2011 variables with the year dummy changing, the difference is 6.6
percentage points. Regardless of how we measure it, between 70 and 80
percent of the decline in cash shares cannot be explained by either an
increase in transaction size or changes in location-specific variables.
We attribute that unexplained decline to a pure "time effect,"
which is standing in for all other factors that play a role in payment
choice but are not included in the model. The leading candidates for
these factors are wider availability, better security, and lower cost of
cards, as well as evolving consumer perceptions of each of those
factors.
5. CONCLUSION
The cash share of transactions at a large national discount
retailer declined by approximately 8.6 percentage points from February
2011 to February 2015. Following up on Wang and Wolman (2016a,b), we use
a FMLogit model to study the cash share of transactions across time and
locations. The geographic coverage is similar to our earlier paper:
thousands of store locations, at the zip-code level. The time coverage
is more sparse here: two months, four years apart, as opposed to three
years of daily transaction shares in our earlier paper. By restricting
the time dimension to low-frequency changes, in this paper we are able
to introduce time variation in the zip-code-level variables. Previously,
we measured the trend decrease in cash shares but were able to attribute
it only to a pure time trend or an increase in transaction sizes. We
used forecasts of demographic variables to produce a crude measure of
the projected contribution of changes in those variables to changes in
the cash share. The main contribution of this paper is to explicitly
decompose the trend decrease in cash use into a component due to changes
in demographic and location-specific variables, as well as a
transaction-size component and a pure time effect. We find that
location-specific changes in demographic and other variables account for
between 0.5 and 1.3 percentage points of the 8.6 percentage-point
overall decline. Increasing transaction sizes account for 1.3 percentage
points, which leaves between 70 and 80 percent of the decline in cash
use unexplained. The unexplained portion is likely being driven by
improved actual characteristics of payment cards as well as slowly
evolving consumer perceptions of those characteristics.
Referring back to the introduction, although we attribute a
relatively small portion of the decline in cash use to location-specific
factors, it would be premature to dismiss distributional arguments about
the benefits of currency. First, evaluating those arguments requires
quantifying the benefits of currency and payment cards to different
groups; that is not part of our analysis and would require an economic
model. Second, for the stores and time period in our study, the share of
cash transactions declined from 78 percent to 70 percent. Whether our
results would carry over to a much larger decline in cash use is an open
question, to which time may help provide the answer. Finally, our focus
has been on demographic and other location-specific factors across the
store locations in our study. As discussed in Wang and Wolman (2016a),
those stores are generally located in relatively low-income zip codes.
It is possible that analysis of additional retailers in other locations
would reveal that demographics account for a greater proportion of the
change in cash shares; that is, part of the change in cash shares that
we label unexplained may be accounted for by characteristics that are
common to the stores and customers studied here but that are distinctive
in the context of the entire US economy.
APPENDIX: THE FRACTIONAL MULTINOMIAL LOGIT MODEL
The regression analysis in the paper uses the FMLogit model. The
FMLogit model conforms to the multiple fractional nature of the
dependent variables, namely that the fraction of payments for each
instrument should remain between 0 and 1, and the fractions add up to 1.
The FMLogit model is a multivariate generalization of the method
proposed by Papke and Wooldridge (1996) for handling univariate
fractional response data using quasi-maximum likelihood estimation.
Mullahy (2010) provides more econometric details.
Formally, consider a random sample of i = 1, ..., N zip-code-day
observations, each with M outcomes of payment shares. In our context, M
= 4, which corresponds to cash, debit, credit, and check. Letting
[s.sub.ik] represent the kth outcome for observation i, and [x.sub.i], i
= 1, ..., N, be a vector of exogenous covariates, the nature of our data
requires that
[s.sub.ik] [member of] [0, 1] k = 1; ...; M; Pr([s.sub.ik] = 0 |
[x.sub.i]) [greater than or equal to] 0 and Pr([s.sub.ik] = 1 |
[x.sub.i]) [greater than or equal to] 0; and [M.summation over
(m=1)][s.sub.im] = 1 for all i.
Given the properties of the data, the FMLogit model provides
consistent estimates by enforcing conditions (3) and (4),
E[[s.sub.k]|x]= [G.sub.k](x; [beta]) [member of] (0, 1), k = 1,
..., M; (3)
[M.summation over (m=1)] E[[s.sub.m] | x] = 1; (4)
and also accommodating conditions (5) and (6),
Pr([s.sub.k] = 0 | x) [greater than or equal to] 0 k = 1, ..., M;
(5)
Pr([s.sub.k] = 1 | x) [greater than or equal to] 0 k = 1, ..., M;
(6)
where [beta] = [[[beta].sub.1], ..., [[beta].sub.M]]. (9)
Specifically, the FMLogit model assumes that the M conditional means
have a multinomial logit functional form in linear indexes as
E[[s.sub.k] | x] = [G.sub.k](x; [beta]) = eXp(x[[beta].sub.k])
[M.summation over (m=1)] exp(x[[beta].sub.m]), k = 1, ..., M. (7)
As with the multinomial logit estimator, one needs to normalize for
identification purposes, and we choose the normalization [[beta].sub.M]
= 0. Therefore, Eq (7) can be rewritten as
[G.sub.k](x; [beta]) = exp(x[[beta].sub.k])/1 + [M-1.summation over
(m=1)] exp(x[[beta].sub.m]), k = 1, ..., M - 1; (8)
and
[G.sub.M](x; [beta]) = 1/1 + [M-1.summation over (m=1)]
exp(x[[beta].sub.m]). (9)
Finally, one can define a multinomial logit quasilikelihood
function L([beta]) that takes the functional forms (8) and (9) and uses
the observed shares [s.sub.ik] [member of] [0, 1] in place of the binary
indicator that would otherwise be used by a multinomial logit likelihood
function, such that
[mathematical expression not reproducible]. (10)
The consistency of the resulting parameter estimates [??] then
follows from the proof in Gourieroux et al. (1984), which ensures a
unique maximizer. In our regression analysis, we use Stata code
developed by Buis (2008) for estimating the FMLogit model.
DOI: https://doi.org/10.21144/eq1040201
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Federal Reserve Bank of Richmond Economic Quarterly 102 (First Quarter):
51-78
The views in this paper are those of the authors and do not
necessarily represent the views of the Federal Reserve Bank of Richmond,
the Federal Reserve Board of Governors, or the Federal Reserve System.
The authors thank Erica Paulos for excellent research assistance, and
Mohamed Abbas Roshanali, Arantxa Jarque, Bruno Sultanum, and John
Weinberg for helpful comments on an earlier draft.
(1) Rogoff (2016) also sees benefits from eliminating cash related
to the fact that cash is heavily used in the underground economy.
(2) In Wang and Wolman (2016b), we conducted a similar analysis
that concentrated on retail outlets in the Fifth Federal Reserve
District.
(3) See Wang and Wolman (2016a) for some additional information.
Our use of the data is governed by a confidentiality agreement that
limits the degree of detail we may disclose.
(4) PIN debit is a debit card transaction that requires the
consumer to enter a PIN number, whereas signature debit is a debit card
transaction that requires the consumer to sign their name (like a credit
card transaction).
(5) In principle, we would like to use data on the distribution of
cohorts in each year. However, because the age data in our regression
are in relatively large bins (e.g., fifteen years), it will not provide
an acccurate picture of how the cohort distribution changes across the
four-year span of our data. In Section 4, we will use the estimated
coefficients together with more detailed age data to construct a rough
measure of the cohort contribution to the change in cash shares.
(6) One exception is the HHI index. Note that in our earlier work
the HHI was measured at the level of metropolitan statistical area (MSA)
or rural county. Here it is measured at the zip-code level. In Wang and
Wolman (2016b), we found that variation in HHI explained little of the
variation in payment shares across zip codes.
(7) As an alternative to the FMLogit model of payment shares, we
could estimate a multinomial logit model at the individual transaction
level. By aggregating transactions and modeling shares, we are able to
use a larger number of transactions and smooth out the "noise"
in individual transactions.
(8) The dependent variables are the fractions of each of the four
general payment instruments used in transactions at stores in a zip code
in February 2011 and February 2015. The independent variables take their
values in 2011 and 2015. Metro is a dummy variable taking the value of
one when the zip code is in an MSA, otherwise it is equal to zero. We
rescale some of the variables relative to the levels reported in Table 3
in order to make the marginal effects of common magnitude. Branches per
capita is measured as the number of bank branches per 100 residents in a
zip code. Robbery rate is defined as the number of robberies per 100
residents in a county. Median household income is measured in units of
$100,000 per household in a zip code. Population density is measured in
units of 100,000 residents per square mile in a zip code. All the
demographic variables are expressed as fractions.
(9) To simplify the notation, we suppress the "i"
subscript in Eqs (3)-(9).
Caption: Figure 1 Zip-Code-Level Cash Shares for 2015 and 2011
Caption: Figure 2 Histograms of Zip-Code-Level Cash Share
Caption: Figure 3 Histogram of Change in Zip-Code-Level Cash Share
Caption: Figure 4 Histogram of Zip-Code-Level Median Transaction
Size
Caption: Figure 5 Histogram of Change in Zip-Code-Level Median
Transaction Size
Caption: Figure 6 2011 Actual (Green) and Predicted Cash Shares
Caption: Figure 7 2015 Actual (Green) and Predicted Cash Shares
Caption: Figure 8 The Transaction Size Effect
Caption: Figure 9 The Zip-Code-Level Effect
Caption: Figure 10 Transaction Size and Zip-Code-Level Effects
Table 1 Payment Shares Across Zip Codes, February 2011
vs. February 2015
Mean Std. 1% 25% 50%
dev.
Cash: 2011 0.782 0.056 0.636 0.747 0.787
2015 0.695 0.063 0.532 0.653 0.699
change -0.086 0.025 -0.150 -0.099 -0.085
Debit: 2011 0.161 0.050 0.062 0.127 0.156
2015 0.226 0.058 0.095 0.187 0.222
change 0.064 0.028 -0.016 0.049 0.065
Credit: 2011 0.047 0.034 0.008 0.024 0.036
2015 0.074 0.049 0.015 0.039 0.060
change 0.027 0.029 -0.017 0.009 0.019
Check: 2011 0.010 0.011 0.000 0.002 0.006
2015 0.005 0.006 0.000 0.001 0.003
change -0.006 0.006 -0.027 -0.008 -0.004
75% 99%
Cash: 2011 0.822 0.891
2015 0.740 0.824
change -0.070 -0.031
Debit: 2011 0.192 0.292
2015 0.261 0.380
change 0.081 0.128
Credit: 2011 0.059 0.171
2015 0.096 0.246
change 0.039 0.121
Check: 2011 0.014 0.051
2015 0.007 0.026
change -0.001 0.001
Note: Rows titled "change" show distributions of changes in payment
shares from 2011 to 2015. These may show different means than the
change in the mean share for a particular payment type because the
set of stores is not identical in the two years (e.g., for cash,
change in mean is 0.087 and mean change is 0.086).
Table 2 Median Size of Transactions Across Zip Codes,
February 2011 vs. February 2015
Mean Std. dev. 1% 25% 50% 75% 99%
2011 7.26 1.02 5.35 6.56 7.15 7.81 10.12
2015 7.96 1.10 5.87 7.20 7.88 8.66 10.90
Change 0.70 0.78 -1.28 0.27 0.67 1.12 2.52
Note: The third row is the distribution of change in median
transaction size from 2011 to 2015.
Table 3 Summary Statistics of Zip-Code Variables
Variable (unit) Mean
2011 2015
Banking HHI 0.43 0.46
Banking HHI x Metro 0.28 0.29
Branches per capita (1/[10.sup.3]) 0.38 0.36
Robbery rate (1/[10.sup.5]) 13.17 12.34
Median household income ($) 43,221 43,818
Population density (per [mile.sup.2]) 1479 1484
Family households (%) 66.50 65.52
Housing: Renter-occupied (%) 28.18 30.14
Owner-occupied 57.33 55.28
Vacant 14.49 14.58
Female (%) 50.87 50.74
Age: < 15 (%) 20.03 --
15-34 26.65 --
35-54 27.36 --
55-69 16.16 --
[greater than or equal to] 70 9.81 --
Race: white (%) 74.88 75.62
black 16.61 15.85
Hispanic 13.55 15.26
Native 1.07 1.06
Asian 1.42 1.58
Pac-Islr 0.06 0.06
other 3.81 3.31
multiple 2.15 2.51
Educ below high school (%) 18.36 16.89
high school 34.22 33.62
some college 21.28 21.76
college 26.14 27.72
Variable (unit) Std. dev.
2011 2015
Banking HHI 0.26 0.26
Banking HHI x Metro 0.29 0.30
Branches per capita (1/[10.sup.3]) 0.36 0.32
Robbery rate (1/[10.sup.5]) 28.477 26.02
Median household income ($) 12,289 12,621
Population density (per [mile.sup.2]) 2614 2493
Family households (%) 8.65 8.85
Housing: Renter-occupied (%) 11.21 11.79
Owner-occupied 12.86 12.77
Vacant 8.59 8.63
Female (%) 2.87 2.92
Age: < 15 (%) 4.08 --
15-34 5.88 --
35-54 3.28 --
55-69 3.77 --
[greater than or equal to] 70 3.81 --
Race: white (%) 22.80 22.18
black 21.65 20.94
Hispanic 19.39 20.83
Native 4.20 4.08
Asian 2.34 2.61
Pac-Islr 0.28 0.30
other 6.31 5.36
multiple 1.76 1.92
Educ below high school (%) 8.70 8.61
high school 7.33 7.41
some college 4.34 4.21
college 10.18 10.47
Note: The sum for race percentage is greater than 100 because
Hispanic includes other categories.
Table 4 Marginal Effects on Cash
Variable Estimate at mean P-value
Med. transaction size -0.019 0.000
(Year=2015) - (Year=2011) -0.068 0.000
Banking HHI -0.002 0.469
Banking HHI X Metro -0.022 0.000
Branches per capita -0.040 0.127
Robbery rate -0.062 0.005
Median household income ($) -0.017 0.153
Population density (per [mile.sup.2]) 0.016 0.535
Family households -0.089 0.000
Housing: Owner-occupied -0.364e-04 0.969
Vacant .013 0.178
Female -0.027 0.186
Age: 15-34 -0.147 0.000
35-54 -0.114 0.000
55-69 0.016 0.531
[greater than or equal to] 70 6.80e-04 0.981
Race: black 0.063 0.000
Hispanic 0.011 0.050
Native 0.141 0.000
Asian -0.062 0.007
Pac-Islr -0.073 0.627
other 0.009 0.434
multiple -0.001 0.964
Educ: high school -0.279 0.000
some college -0.463 0.000
college -0.309 0.000
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