The institutional role of business school accreditation agencies: a systematic literature review.
Teixeira, Gislaine Cristina dos Santos ; Maccari, Emerson Antonio
The institutional role of business school accreditation agencies: a systematic literature review.
1. Introduction
Discussions on the influence of institutions on organizations
address recurring themes. However, when someone announces that they are
conducting an institutional analysis, it is necessary to clarify on
which aspects of institutional theory their research is based (Scott,
1987). Considering the different possible interpretations, scholars
would need to explore, or at least recognize, the multiple flows
resulting from the development of this theory or risk ignoring implicit
assumptions that would alter the result of their research (Bruton et
al., 2010). Theoretical controversies notwithstanding, the core of the
institutional approach was discussed initially by Philip Selznick in the
late 1940s, when he questioned organizational behavior as the exclusive
fruit of rational and formal actions. To this author, the organization
is subject to the pressures of the social environment with which it
interacts and adapts to this environment in search of survival and
legitimacy. The author referred to this process as institutionalization
(Selznick, 1996).
Debates on institutional expressions have for some time permeated
research on education. The more modern analysis observes that for higher
education institutions, maintaining public trust is more important than
a logic of efficiency. In other words, gaining legitimacy by conforming
to institutionalized values and norms (Meyer and Rowan, 2006). In the
organizational field of higher education, business schools (BS) stand
out because they suffer external pressures similar to those of the
market, which makes appearing in educational rankings or earning seals
awarded by accreditation agencies ways of distinguishing themselves from
their competitors (McKee et al, 2005). Functioning as a system of
quality guarantees that certify in an international environment that BS
meet certain requirements in terms of objectives, processes and
structures (Zammuto, 2008), accreditation agencies are institutional
bodies that provide legitimacy (Durand and McGuire, 2005).
Historically, BS have experience a legitimacy paradox. The drive
for legitimacy creates both opportunities and challenges in their
management (Alajoutsijarvi et al, 2015). To these authors, there have
been three transitions in the ethos and practices of BS that were
intended to strengthen their legitimacy and ended up producing threats:
scientification, politicization and corporolization. The latter term,
known as Academic Capitalism, was triggered in 1980s and instituted
practices to measure and increase efficiency in academia. The evaluation
of education, which used to be a social phenomenon, began to be
conducted by accreditation agencies and rankings based on economic
values and judgments. Legitimacy, previously a means of demonstrating
academic assets, is now a form of issuing messages with regard to the
ideal location for a course (Alajoutsijarvi et al, 2015). Despite the
voluntary nature of the process, obtaining international accreditation
has become a key solution for the legitimacy of BS (Istileulova and
Peljhan, 2015). This new process of gaining legitimacy has raised
concerns, both practical and academic, regarding the influence of these
agencies on the practices of qualifying managers (Wedlin, 2007).
In 2006, Julian and Ofori-Dankwa claimed that, given the influence
of these agencies on BS policies and programs, there was a need for
further theoretic and empirical analyses concerning their implications.
Accreditation, as a growing and global phenomenon, has permeated
scientific studies, although these studies have concentrated on
discussing the positive or negative effects of the process on BS
(Elliott, 2013). With the exception of a line of research that applies
the institutional theory, most studies are limited to using quantitative
methods to gather the opinions of American deans or directors on the
process, with little discussion from the perspective of other
stakeholders or of the context in which accreditation occurs (Elliott,
2013). Our preliminary research indicated that classification or
accreditation mechanisms can have a positive or negative influence on
the field of BS. Positive examples include, but are not limited to,
specifying criteria for performance and comparison, providing clues for
similarity and rivalry (Wedlin, 2007) or the improvement of programs
that are sometimes obsolete (Gioia and Corley, 2002). A negative example
was shown by Istileulova and Peljhan (2015), who claimed that BS seek
accreditation to achieve legitimacy rather than to improve their
performance.
Given the uncertainty and lack of consensus on the role of
accreditation agencies in the organizational field of BS, we sought to
answer the following question: How is institutional theory debated in
research on business school accreditation? Unlike previous studies of a
descriptive nature, institutional theory stands out because of its
plausibility when it comes to explaining the phenomenon. It should be
emphasized that, despite the multiple definitions of organizational
field, in this study we adopt that of DiMaggio and Powell (1983, p.
148): "those organizations which, in the aggregate, constitute a
recognized area of institutional life: key suppliers, resources and
product consumers, regulatory agencies, and other organizations that
produce similar services or products", to better describe the
relationship between accreditation agencies and schools. Our aim is to
identify the institutional role of accreditation agencies in the global
direction of the practices, structures and values of the BS field. We
also add that our intention is not to criticize the evaluation promoted
by these agencies, but rather to explore their role in the
organizational dynamic of BS.
A systematic literature review enabled us to identify scientific
publications since 2002 that have used institutional theory when
discussing BS accreditation agencies. An in-depth reading of these
articles led us to identify the most frequent, similar and contrasting
perspectives. Seven aspects were analyzed in each article: theme,
research assumption, theoretical basis, method, research context, result
and suggestions for future studies. By investigating how the actions of
accreditation agencies can be interpreted, our study contributes to the
development of institutional theory. Inspired by the concern raised by
Bruton et al. (2010), claiming that studies should include a richer set
of institutions in several countries, our study focuses on accreditation
agencies, institutions that operate globally and, thus, enable a broader
scope of research of institutional theory, going beyond traditional
discussions on the dynamics of interaction between local actors that
influence the field and are influenced by it. Furthermore, it
contributes to the discussions on the contradictory role of
accreditation agencies in the organizational field to which BS belong.
In addition to this section, this paper has four more sections:
first, Theoretical Framework of institutional theory and the operations
of accreditation agencies; second, Method, describing the process
followed to execute the systematic literature review; third,
Presentation and Discussion of the Results, including the compilation
and comparison of data extracted from the articles in the scientific
database; and fourth, Final Considerations.
2. Theoretical framework
The theoretical framework of this study addresses
institutionalization in broad terms, the multiple strands of
institutional theory and the accreditation of higher education, in which
we describe the international operations of the five major BS
accreditation agencies.
2.1 Institutional theory
Institutional theory is possibly the dominant approach when it
comes to understanding organizations. However, theoreticians and
researchers have explored the effects of institutions on organizational
behavior differently (Greenwood et al, 2008). In the late 1940s,
Selznick questioned the fact that the theories in vogue at that time did
not consider non-rational dimensions in organizational behavior, which
had hitherto concentrated on formal roles and structures. This concept,
today referred to as "old" institutionalism, defined
institutionalization as a process closely linked to the need for
survival, social recognition and the adaptability of the organization to
the interests that existed in its environment (Selznick, 1996).
In the late 1970s, institutional theory began to be discussed in
terms of a new conceptual foundation, known as neoinstitutionalism,
constituted by three sub-fields: historical, rational choice and
sociological. In all three cases, institutions determine organizational
results, although they are differentiated through the images of the
political world (Hall and Taylor, 1996).
In the historical sub-field, whose main authors are March and
Olsen, 1989 cited in Hall and Taylor, 1996 and Steinmo et al., 1992
cited in Hall and Taylor, 1996, institutions are procedures, norms and
official and officious conventions inherent to the structure of the
community or political economy that confer more power on some actors
than others (Hall and Taylor, 1996). Rational choice, headed by
Williamson, 1975, 1985 cited in Hall and Taylor, 1996, North (1990)
argues that institutions structure relationships between actors,
influencing a sequence of alternatives on the agenda or offering
information that reduces transaction costs for concluding agreements and
reducing uncertainty with regard to the behavior of others (Hall and
Taylor, 1996). In the sociological sub-field, the most notable,
institutions consist of cognitive, normative and regulatory structures
and activities that provide stability and meaning to social behavior
(Hall and Taylor, 1996). Greenwood et al. (2008) highlight as the
following authors as the leading lights in this line of research:
DiMaggio and Powell (1983), Meyer and Rowan (1977, 1983), Meyer and
Scott, 1983 cited in Greenwood et al., 2008; Tolbert and Zucker, 1983
cited in Greenwood, 2008; Zucker (1977).
In sociological neoinstitutionalism, an organization is
institutionalized when it incorporates procedures that are rationalized
and predominant in society, which assures their survival and legitimacy
irrespective of the effectiveness with which they coordinate their
productive activities (Meyer and Rowan, 1977). Institutionalized
organizations are viewed as effective by the members of the social group
and end up serving as a causal source of the behavior pattern (Zucker,
1977). By conforming to the procedures of the environment, organizations
tend to become isomorphic, in other words, identical in behavior due to
technical interdependences or exchange of knowledge (Meyer and Rowan,
1977) and, despite the constant initiatives to change in order to differ
from competitors, they become homogenous in structure, culture and
results (DiMaggio and Powell, 1983). Isomorphism is the concept that
represents this homogenization process. It can be classified as:
coercive, resulting from political influence and problems involving
legitimacy; mimetic, resulting from the standardization of responses to
uncertainty in the environment; and normative, associated with the
qualification and professionalization of actors in the field (DiMaggio
and Powell, 1983).
Institutions, however, are not only exogenous constraints that
organizations have to follow, as the environment is socially constituted
by a system of rules that evolves as the product of a continuous process
of sensemaking, promulgation, interaction and political negotiation
among actors (Kostova et al, 2008). This type of criticism began to
permeate institutional discussions in the early 1990s. At that time,
scholars claimed that not all organizations responded similarly to
conflicting institutional processes (Greenwood et al., 2008). Oliver
(1991), for example, identified different strategic responses from
organizations as a result of institutional pressures. The author
incorporated the resource dependence approach into institutional theory.
This type of dialectic perspective seeks to reconcile institutional
patterns and strategic agency (Crubellate et al., 2004). In the ensuing
period, this type of perspective became more frequent, with scholars
admitting that the institutional context is complex and composed of
competing demands, which organizations interpret and respond to in
different ways. This concept is known as institutional logics. Another
theoretical outlook considered organizations as independent variables in
an analysis of institutional relationship. In other words,
organizational actors change institutions. This phenomenon is known as
institutional entrepreneurship (Greenwood et al, 2008).
2.2 Operations of accreditation agencies
Accreditation is the act of accrediting or the state of being
accredited, especially granting of approval to an institution of
education by an official review board after the school has met specific
requirements (The Free Dictionary, 2016). Accreditation can also be
defined as a "process of external quality review used by higher
education to scrutinize colleges, universities and educational programs
for quality assurance and quality improvement" (Council for Higher
Education Accreditation, 2002).
Each accreditation agency is an institution that defines a set of
norms to which schools that wish to be accredited must conform. Although
there are differences, agencies generally evaluate the adaptation of
governance mechanisms, financial sufficiency and qualifications of
teaching staff, in addition to guarantees of learning (Zhao and Ferran,
2016). For some of them, it is common to include the participation of a
member who is already familiar with the national higher education
system, including regulatory policies and competitive positions. It is
only when the agency understands the environment that it will continue
the evaluation process of the strategic goals of the school (Urgel,
2007).
Especially in the USA, the similarity probably results from the
standards established by two higher agencies, whose task is to recognize
or accredit the effectiveness of accreditation agencies, providing them
with legitimacy: the United States Department of Education, a federal
agency that, through laws and regulations, seeks to ensure that student
aid funds are earmarked for quality programs, and the Council for Higher
Education Accreditation (CHEA), a private agency that attests to and
strengthens the academic quality and ongoing improvement of programs
based on five standards: advancing academic quality, showing
responsibility, encouraging self-analysis and planning for change and
improvement, employing fair and adequate procedures in decision making,
showing ongoing reviews of the practice of accreditation and having
sufficient resources (Council for Higher Education Accreditation, 2002).
The five major BS accreditation agencies are described in Table I.
The three of American origin are recognized by the CHEA. This agency
currently recognizes 60 organizations of institutional and programmatic
accreditation in various areas of learning, and is not limited to
business management (Council for Higher Education Accreditation, 2015).
For its first 75 years, the AACSB granted certification based on an
analysis of institutional resources, qualifications of the teaching
staff and curriculum, with a tendency to accredit research-oriented BS.
In 1980, non-American schools also began to show interest in
accreditation from the AACSB. However, it was only after the ACBSP
became operational that the AACSB decided to operate at the
international level. In 1996, the agency invited high-standard Latin
American, European, Asian and Australian schools to participate in a
pilot project in which it sought to learn about the applicability of a
global standard in local businesses. Two new competitors entered the
international accreditation market in the late 1990s: the European
Foundation for Management Development and the AMBA. In 2001, the AACSB
became international (Zammuto, 2008).
Thus, like any business in a competitive market, accreditation
agencies seek to broaden the scope of their businesses and, in this
sense, international expansion has been a popular strategy (Zhao and
Ferran, 2016). The authors highlight that over half of the nine schools
recently accredited by the AACSB were not American. They also reported
the strong expansion of the EQUIS and AMBA to the Chinese and Latin
American markets, despite their tradition of accrediting European
schools.
To Zammuto (2008), there are two reasons to justify the growth and
diffusion of the accreditation system to other countries: first,
organizations seek certification when they glimpse the potential for
increasing their local competitive advantage. BS indulge in cross-border
benchmarking and learn how to make their products better, which makes
them more attractive locally, giving them headway in terms of reputation
over unaccredited schools.
However, Zammuto (2008) accreditation only provides BS with a
temporary competitive advantage in the local market, at least until
competitors follow their example and obtain their own certification; and
second, when the lack of certification reduces the organization's
capacity to compete globally with competitors, from other nations, that
are certified. This is translated into a flow of students overseas and
the attraction of international students. Unaccredited schools run the
risk of becoming less competitive in terms of attraction. Regions with
fewer accredited BS are the main sources of students that opt to study
abroad.
It should be highlighted that, from the perspective of BS, the
drive to improve the attractiveness of their brand leads them to seek
more than one accreditation (Zhao and Ferran, 2016). Schools accredited
by the AACSB, AMBA and EQUIS are referred to as Triple Crown. To the
authors, they form a small group of elite schools. In July of 2017, this
group was made up of 82 schools around the word, with 68 percent in
Europe, 10.6 percent in Latin America and 6.1 percent in Asia (MBA
Today, 2017).
3. Method
The method adopted for this study was the systematic literature
review. Through in-depth bibliographic research of the themes
"business school accreditations" and "institutional
theory", we sought to chart the field to recognize the most
relevant studies and lack of consensus, and fundamentally identify at
which point it is necessary to conduct new studies. This is a useful
method for limiting errors that may occur in the researcher's
attempt to identify, evaluate and synthesize relevant studies in
isolation or attempt to generate an exhaustive result from studies in a
single context and which do not have very generalizable results
(Petticrew and Roberts, 2008). These authors add that this type of
research is adequate when a general framework of evidence in a given
topic is necessary to direct future studies or when, despite the wide
range of research on the subject, fundamental questions remain
unanswered. Both recommendations are consistent with the general
objective of this study: to identify the institutional role played by
accreditation agencies in the global direction of practices, structures
and values in the field of BS, in spite of the lack of a scientific
consensus.
We would also like to clarify that this is a conceptual review, as
it is intended to synthesize areas of knowledge and provide a panorama
of the literature in a certain field, including the main ideas, models
and debates (Petticrew and Roberts, 2008). Table II provides a
description of the 12 steps proposed by Petticrew and Roberts (2008)
that were followed for the purposes of this study.
4. Presentation and discussion of the results
A summary of the 23 selected publications is shown in Table III.
Through an in-depth analysis of the selected articles, we identified:
conceptual aspects, on which we sought to discern the themes that enable
the clustering of similar studies, the theoretical basis adopted and
institutional expressions; and general aspects, where we viewed the
research context (when applicable), the accreditation agencies cited,
the methodological aspects, contributions and suggestions for future
studies.
The data in Table III show that the number of publications per year
tends to be regular, with the exception of 2015, which saw five
publications in different journals. The journal with the most
publications was the Academy of Management Learning & Education,
with three. Five more journals had two publications each, such as
Studies in Higher Education and the British Journal. Considering the
scope of the journals, we found that there is a similar distribution
among those that focus on themes of management, with ten publications,
and those that concentrate on educational issues, with eight
publications. This distribution is an indication that accreditation
agencies play a dual role in the dynamics of BS, first by affecting
their strategies and second by affecting their major result, education.
4.1 Conceptual aspects
With a view to understanding the role of accreditation agencies in
the organizational field, we sought to identify: themes, which delimit a
common understanding of the mechanisms of accreditation; and theoretical
bases, in which we sought to understand the aspect of institutional
theory that was adopted, supported by theoretical debates promoted by
Crubellate et al. (2004) and Hall and Taylor (1996) regarding the
development of institutional theory. Table IV shows the general aspects
of each article in question.
Themes. An analysis of the table shows that the central themes are
"legitimacy" and "isomorphism," each corresponding
to 26 percent of the selected set of articles. Considering those
discussed more recently (2015 and 2016), we found that the discussion
over the institutional role of accreditation agencies remains polarized.
Three of the studies understand that their main function is to award a
quality seal (19, 23, 21), which in general terms may be considered a
positive aspect, while two studies mention institutional pressure (22,
20) or isomorphism (18), practices that could result in reduced
uncertainty in the field, given its standardization, but could also
result in a form of constraint for the actors.
Due to the inherent newness of scientific research, the assumptions
of each are unique and cannot be clustered. To illustrate this
diversity, we opted to describe the assumption of the most cited article
for each theme identified above. The number of citations was considered
a relative indicator of scientific importance. The data, summarized in
Table V, corroborate the duality of the role of accreditation agencies.
The only exception is institutional pressure, as these articles have yet
to be cited.
Theoretical bases. Having analyzed the theoretical bases, we found
that most (39 percent) of the studies do not explicitly cite (or it is
not possible to identify, even in the references) a strand aspect of
institutional theory (4, 7, 8, 9,15,18,19, 21, 23). This is a finding on
which the concern expressed by Bruton et al. (2010) is based, when they
mention that scientific studies do not consider the multiple flows of
institutional theory.
Another 26 percent of the set adopt the neoinstitutional theory (3,
5, 11, 14, 20, 22). An analysis of the cited authors, such as DiMaggio
and Powell (1983) and Meyer and Rowan (1977), shows the use of the
sociological neoinstitutional strand (March and Olsen (1989 as cited in
Hall and Taylor, 1996), although none of the articles actually specifies
this. Here we question whether the fact that sociological
neoinstitutionalism is solidified in studies on education makes the
researchers ignore the variations of institutional theory, which could
eventually contribute to studies on patterns, antecedents and
consequences of accreditation mechanisms. This doubt has already been
raised in other fields of study, for instance by Kostova et al. (2008),
when they suggest the integration of "old" and
neoinstitutionalism in response to the limited set of neoinstitutional
ideas that dominate studies on international business.
The other articles (1,2,10,12,13,16,17), corresponding to 35
percent of the set, consider a dialectic perspective in which the
neoinstitutional strand (unspecified) is combined with a second theory,
such as active agency, change in the field, strategic choice or the
resource-based view (RBV). This suggests that most articles that specify
a theoretical aspect do so considering a new trend in the field of
research, that which combines institutionalized patterns with strategic
action (Crubellate et al., 2004). A consultation of the reference used
in this set of articles corroborates this finding. One of the most
frequently used is the seminal article of Oliver (1991), on strategic
responses to institutional processes. Another article is that of Seo and
Creed (2002) on institutional contradictions, praxis and institutional
change.
The data also indicate that "isomorphism" is a theme
generally supported by the dialectic approach, in which researchers
discuss how to combat it through human action (10,12,16,17). Meanwhile,
when it comes to the theme of "legitimacy," there is a
balance. Three of the articles adopt neoinstitutional theory (3,11,14)
and two adopt the dialectic perspective, in which they debate the fact
that accreditation agencies are also under pressure from actors in the
field. Considering the period in which the articles were published,
there is no concentration favoring the neoinstitutional base or
dialectic perspective. This suggests a lack of consensus in the
scientific field.
We also found that two articles, coincidently among the most
frequently cited (10 and 2, respectively), address how accreditation
agencies provide legitimacy and at the same time are under pressure due
to legitimacy by their stakeholders. The authors of these articles agree
that these pressures, generally led by institutional entrepreneurs, lead
to changes in the field. We also highlight that the theme of
institutional entrepreneurship was a contemporary discussion at the time
when these two articles were published, which may to a certain extent
have contributed to their representativeness. Lawrence and Phillips
(2004), for instance, at the time considered that it was important to
understand change or the emergence of new fields as an important step in
the development of institutional theory.
Furthermore, during the reading, we collected the most frequent
institutional expressions, which we opted not to define a priori, in
order not to unduly ignore synonyms that might emerge during a more
in-depth reading. The most frequently mentioned terms not derived from
the "institu*" stem were: legitimacy, isomorphism, normative
pressure, reputation, field, convergence, conformity, norms, prestige,
mimetic, coercive and normalization. These expressions may be useful to
researchers who wish to investigate the use of institutional theory in
another domain. The searches in the scientific databases could be
improved by including recurring words, as some studies use institutional
theory without clearly identifying it.
4.2 General aspects
In this subsection, we describe, for the set of articles in
question, items that illustrate how the studies were developed. We chose
the most frequent findings with regard to: the cited accreditation
agencies, the research method, the context in which the study was
conducted, their contributions and their suggestions for future studies.
Accreditation agencies. The analysis of the set of articles
confirmed the centrality of the AACSB, which was mentioned in almost
every article (22), while the EQUIS and AMBA were cited 12 and 10 times,
respectively. It should be highlighted that only one of the articles
cited another two agencies that operate only in Taiwan. The predominance
of studies on the AACSB may be the result of its worldwide scope, but
also a sign of one of the concerns raised by Engwall (2007), Thomas et
al. (2014) and Wilson and McKiernan (2011): the Americanization of
management education.
Method. Table VI shows the methods used. Over half of the studies
(52 percent) employed qualitative strategies. These studies generally
compared how one or more BS behaved toward one or more accreditation
agencies. The percentage of theoretical articles is also representative
(26 percent), which may indicate a latent need to conduct studies on
this theme. We also highlight that many of the studies used secondary
data. We understand that easy access to data on accreditations,
generally made public on the website of the accreditation agencies or in
rankings, is one of the reasons for researchers to use them in their
studies. Despite the abundance of data, the low volume of quantitative
studies may be the result of difficulty in compiling complete data, but
isolated for each accredited BS. An example of this is Data Direct (the
AACSB database). Future studies may provide new possible explanations
for practices in the field of BS through the use of different methods.
Context. Table VII shows the convergence of the context in which
the studies were conducted. It is likely that the concentration on BS in
Europe or North America (60 percent) is due to the origin of the main
accreditation agencies (AACSB, EQUIS and AMBA), through their previous
operations on a large scale in their country of origin, compared with
other countries that were incorporated into the accreditation system
more recently. The fact that 17 percent of the studies consider the
global operations of the agencies reflects two aspects of the
phenomenon: the result of the expansion strategy and wide-ranging
studies, not focused on specific context, arouse greater interest from
the public, leading to a higher number of citations. We found that the
three most cited articles (10,9 and 2, respectively) are included in
this 17 percent. The study from Asia is innovative as it is the only one
that includes accreditation agencies operating locally.
Contributions. As a result of the distinct objectives and findings,
the contributions of the studies in question also vary. In Table VIII,
we highlight only eight of the articles.
We decided to mention two contributions for each theme associated
with institutional theory (institutionalization, legitimacy, isomorphism
and pressure), selecting those whose results we considered more closely
related to the institutional expressions, irrespective of the number of
citations or year of publication.
Suggestions for future studies. As in the previous subsection, the
suggestions for future studies also vary. Table IX contains the
suggestions from nine articles. Of all the articles analyzed, six were
excluded because they did not contain suggestions for future research
(3, 7, 8, 9, 11 e 17) and a further eight were excluded because their
suggestions were not linked to the mechanisms of accreditation or
institutional theory (4, 5,10,13,16,18, 21, 22).
Of the selected articles, seven were published in or after 2010,
which corroborates both the need for and possibility of new studies on
institutional theory and accreditation mechanisms. Most of the
suggestions concentrate on three themes: dissociation of BS; reputation
management; and concern over the social consequences of normalization
promoted by BS, in other words, BS as promoters of cognitive legitimacy
that shapes similar and interchangeable people (Dimaggio and Powell,
1983), a role strengthened by accreditation agencies.
4.3 Research agenda
From a critical and aggregate analysis of the discussions initiated
by the studies in question, we prepared some questions and propositions
that might form the basis for future debates on institutional theory and
accreditation mechanisms:
(1) It is important to consider that, like other organizations,
accreditation agencies are not exempt from the normalization promoted by
institutions. If, on the one hand, accreditation agencies operate in the
field, setting international standards, on the other hand, they are also
subject to the standards established by other organizations at a
different systemic level, such as the CHEA, which recognizes
accreditation agencies in all fields of learning using American
standards. Accreditation agencies are embedded in a competitive market,
which justifies their international expansion. Nevertheless, the
assumption is that local demands, in comparison with global norms,
introduce complexity into the quality evaluation system. Although
previous studies have discussed the process by which accreditation
agencies provide legitimacy and at the same time face pressure over
legitimacy from their stakeholders, we ask here: Are accrediting
agencies subject to a cyclical effect of standardization, and therefore,
do schools have their quality accredited by an institution more
concerned with obtaining greater legitimacy as a result of coercive
pressure than actually ensuring compliance with the standards of
education in management? Our proposition is that isomorphic pressures
make accreditation agencies as homogenous as BS.
(2) We found that almost every study is centered on the
sociological neoinstitutional strand. Therefore, we asked: Does
investigating accreditation agencies through another lens of
institutional theory, such as the rational choice of North (1990),
change their role as a generator of institutionalization or legitimacy
to market regulator?
(3) The studies highlight the voluntary nature of accreditation. In
this sense, new studies could compare the result of normalization when
promoted by the international agency or a local regulatory agency, which
uses coercive pressure, such as the evaluation conducted by the
Coordination of Superior Level Staff Improvement (CAPES), a Brazilian
federal agency responsible for stricto sensu graduate programs. Do
schools in these conditions dissociate more easily because they have
attained legitimacy? How does a BS in these conditions prioritize
compliance with rules and how does it manage its reputation considering
the importance of gaining these two forms of legitimacy? Our proposition
is that BS subject to coercive institutional pressure dissociate more
than those under normative pressure.
(4) Accreditation agencies operate in other domains than those of
BS, such as those that attest to the quality of patient healthcare in a
hospital, such as the
Joint Commission International and Accreditation Canada. In this
sector, would the institutional role performed by an accreditation
agency that operates globally be different? Would they be more
responsible when awarding a quality seal that ensures reputation rather
than promoting legitimacy, as this type of organization does not compete
in the external market and, therefore, its legitimacy would result more
from the local values and competitive systems? Our proposition is that
the institutional role of accreditation agencies changes depending on
the market in which an organization and its competitors operate,
differentiating between a local and global arena.
5. Final considerations
For at least four decades, institutional theory has permeated
organizational studies. Applications of neoinstitutionalism are frequent
and widespread in the study of education (Meyer, and Rowan, 2006). The
authors claim that many researchers have considered the works they
produced in the eighties as definitive, whereas in reality the new
social developments and changes in higher education institutions have
configured new institutional practices that are being ignored. Seeking
to contribute to the updating of this theory in the field of education,
we investigated the institutional role of accreditation agencies in the
direction of the field of BS.
Through in-depth reading, different institutional expressions were
identified and compared. Among these, we may highlight: the
preponderance of the sociological neoinstitutional strand, despite some
overlap with strategic theories; the institutional pressure used by
accreditation agencies of a mimetic, coercive and normative order; the
existence of institutional entrepreneurship and especially the
institutionalization and legitimacy promoted by accreditation agencies,
unlike in studies that only highlight their primary function of
evaluating the quality of programs, ignoring precedents and
consequences.
From the systematic review, we found that although driven by the
wish to promote quality education, both the accreditation agencies and
BS are subject to similar pressures from the market. Both seek to expand
their operations at the local or global level and obtain legitimacy
through external validations (accreditation or ranking). Therefore,
there is an institutional chain effect that interferes in the teaching
of management. This effect can lead to positive consequences, such as
better quality resulting from the prescription of initiatives that
afford a differentiation. However, it can also lead to negative
consequences, such as widespread practices disconnected from the local
context. In this sense, this study also makes a contribution beyond the
debates on the educational and practical implications for the field of
BS. Our questions can be generalized to other types of organization that
suffer influence from the international environment through
accreditation.
The limitations of this study are essentially related to the
exclusive use of institutional theory to explain accreditation
mechanisms. Different assumptions, such as competitive advantage or the
RBV, could attribute agencies with a different and not decisive role in
the generation of isomorphism and legitimacy. Another limitation results
from the narrow criteria for the selection of articles, searching a
single database using a set of terms in quotation marks in the title,
abstract or keywords. This may have led to the exclusion of studies that
could have contributed to the discussion. Moreover, by considering a
specific period for publications, we may have ignored an alteration in
the field of research resulting from previously conducted studies. These
limitations may have hindered a broader understanding of the phenomenon.
As suggestions for future studies, we recommend conducting
qualitative and/or quantitative studies that empirically test what the
research agenda identified as contradictions in the field.
Received 29 December 2016
Accepted 19 February 2018
DOI 10.1108/REGE-04-2018-035
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Corresponding author
Gislaine Cristina dos Santos Teixeira can be contacted at:
gislainesteixeira@gmail.com
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Gislaine Cristina dos Santos Teixeira
Fundacao Getulio Vargas (FGV-EAESP), Sao Paulo, Brazil and Nove de
Julho University, Sao Paulo, Brazil, and
Emerson Antonio Maccari
Nove de Julho University, Sao Paulo, Brazil
Table I.
Description of the
five major BS
accreditation agencies
Agency Focus of evaluation Origin
AACSB (Association to Programs in business and USA
Advance Collegiate accounting at the bachelor's,
Schools of Business) master's and doctorate levels
ACBSP (Association of Associate, bachelor's, master's USA
Collegiate Business and doctoral level programs in
Schools and Programs) business and accountancy
IACBE (International Associate, bachelor's, master's USA
Assembly for Collegiate and doctoral level degree
Business Education) programs
EQUIS (European BS in general Belgium
Quality Improvement
System)
AMBA (Association of MBA, DBA, MBM London
MBAs)
Agency Founded No. accredited Scope
AACSB (Association to 1916 796--BS (a) 53 countries (a)
Advance Collegiate
Schools of Business)
ACBSP (Association of 1989 3,000 - 34 countries (b)
Collegiate Business programs (b)
Schools and Programs)
IACBE (International 1997 171 BS 20 countries
Assembly for Collegiate
Business Education)
EQUIS (European 1997 149 BS 40 countries
Quality Improvement
System)
AMBA (Association of 1967 240 BSc 70 countries (c)
MBAs)
Notes: (a) AACSB (2017); (b) ACBSP (2017); (c) MBA World (2017)
Source: Adapted from Zhao and Ferran (2016)
Table II.
Study design
Step Action of the researchers
1. Define the The question was clearly defined in the early
question stages, given theprior confirmation of a lack
of consensus on the institutional role of
accreditation agencies
2. Consider There was no need to constitute this group,
constituting a given that this is a conceptual review
research group
3. Write the Two sets of terminologies constituted the
protocol research expressions in the "topic" field
(title, abstract and key words):
Expression 1: Together, the terms "accred*",
"business school" and "institu *"
Expression 2: Together, the term "institu*" and
the acronyms or official names of the five
major BS accreditation agencies
2.1 "institu*" + "AACSB" or "Association to
Advance Collegiate Schools of Business"
2.2 "institu*" + "ACBSP" or "Association of
Collegiate Business Schools and Programs"
2.3 "institu*" + "IACBE" or "International
Assembly for Collegiate Business Education"
2.4 "institu*" + "EQUIS" or European Quality
Improvement System
2.5 "institu*" + "AMBA" or "Association
of MBA"
The asterisk * was used to broaden the scope of
the search, as it includes in the search
prefixes, suffixes and other derivations of the
word
4. Seek Data collection procedure:
literature in (a) Web of Science base;
databases (b) Social Sciences Domain;
(c) Scientific articles and reviews;
(d) English, Spanish and Portuguese languages;
(e) Published between 2002--the year after the
international expansion period of the AACSB
(Durand and McGuire, 2005),
therefore, justifying the academic and
practical concerns raised--and 2016
Data treatment:
The data were summarized in an Excel[R]
spreadsheet (one for each expression)
5. Select The first selection of articles was based on
references reading the abstracts. Articles on subjects
and evaluate outside the confines of the study were
6. Evaluate the excluded. Some of these used BS accredited by
remaining studies the AACSB as a sample. Others addressed the
management of the curriculum or careers based
on the recommendations of the agency, while
others addressed the quality of the evaluation.
The unification of the spreadsheets also led to
the exclusion of repeated articles. The second
reading excluded some more articles for the
same reasons. These articles could not be
detected by reading the abstract
Result of Steps Sets of terminologies
3-6 Filter 1 2.1 2.2 2.3
Period 2002-2016 52 64 2 0
Domain Social 44 59 2 0
Types Science 29 41 1 0
Scientific
articles,
reviews
Languages English, 24 39 0 0
Portuguese,
Spanish
Excluded Content, 17 24 0 0
duplicated,
bias
Detailed 7 15 0 0
reading
Sets of terminologies
Filter 2.4 2.5 Total
Period 2002-2016 15 6 139
Domain Social 11 4 120
Types Science 2 80
Scientific
articles,
reviews
Languages English, 4 2 69
Portuguese,
Spanish
Excluded Content, 4 1 46
duplicated,
bias
Detailed 0 23
reading
7. Extract data Every selected article was evaluated from seven
aspects: theme, research assumption,
theoretical base, method, research context,
results and suggestions for future studies. The
data were recorded by the researchers on an
Excel[R] spreadsheet. We called institutional
expressions by the words that generally appear
in studies on institutional theory. These
expressions were recorded in a single field as
the reading occurred and they were grouped into
a word cloud using Tagxedo software
8. Evaluate None of the selected articles was excluded for
critically lack of methodological solidity
9. Synthesize The selected articles were integrated and
the primary tabulated
studies
10. Consider One article was discarded because it was
publication written at the behest of the AACSB (already
bias accounted for in the Table resulting from Steps
3 to 6)
11. Write the This step constitutes the result of the study
report
12. Disseminate Step to be taken in the future
Source: Prepared by the authors based on Petticrew and Roberts (2008)
Table III.
Summary of
selected publications
ID (a) Article
1 Bell and Taylor (2005)
2 Durand and McGuire (2005)
3 McKee et al. (2005)
4 Mills et al. (2006)
5 Engwall (2007)
6 Rusch and Wilbur (2007)
7 Romero (2008)
8 Kilpatrick et al. (2008)
9 Navarro (2008)
10 Adler and Harzing (2009)
11 Cret (2011)
12 Wilson and McKiernan (2011)
13 Vaara and Fay (2012)
14 Elliott (2013)
15 Maccari etal. (2013)
16 Cooper et al. (2014)
17 Thomas et al. (2014)
18 Guillotin and Mangematin (2015)
19 Hou et al. (2015)
20 Rasche and Gilbert (2015)
21 Sarrico and Pinheiro (2015)
22 Finch et al. (2015)
23 Miles et al. (2016)
ID (a) Journal Citations
1 Studies in Higher Education 8
2 Organization Studies 46
3 Canadian Journal of Administrative Sciences 8
4 Organizational Research Methods 8
5 Scandinavian Journal of Management 27
6 Review of Higher Education 14
7 Academy of Management Learning and Education 16
8 Journal of Management Inquiry 7
9 Academy of Management Learning and Education 77
10 Academy of Management Learning and Education 217
11 Higher Education 4
12 British Journal of Management 13
13 Journal of Management Studies 9
14 Canadian Journal of Administrative Sciences 0
15 REAd. Revista Eletronica de Administracao 1
16 Accounting Auditing and Accountability Journal 2
17 British Journal of Management 0
18 Thunderbird International Business Review 0
19 Studies in Higher Education 1
20 Journal of Management Inquiry 0
21 Management Decision 0
22 Higher Education 0
23 Marketing Intelligence and Planning 0
Notes: (a) The articles were classified in ascending chronological
order and then in alphabetical order. An ID was assigned to each
article and used to identify it during the discussion
Source: Prepared by the authors based on data extracted from the Web
of Science database
Table IV.
Conceptual aspects
present in the
analyzed articles
ID | Article Main theme
9 | Navarro (2008) Provides quality seal
15 | Maccari et al. (2013)
19 | Hou et al. (2015)
21 | Sarrico and Pinheiro (2015)
23 | Miles et al. (2016)
1 | Bell and Taylor (2005) Institutionalization
7 | Romero (2008)
8 | Kilpatrick et al (2008)
13 | Vaara and Fay (2012)
5 | Engwall (2007) Isomorphism
10 | Adler and Harzing (2009)
12 | Wilson and McKiernan (2011)
16 | Cooper et al. (2014)
17 | Thomas et al. (2014)
18 | Guillotin and Mangematin (2015)
2 | Durand and McGuire (2005) Legitimacy
3 | McKee et al. (2005)
4 | Mills etal. (2006)
6 | Rusch and Wilbur (2007)
11 | Cret (2011)
14 | Elliott (2013)
20 | Rasche and Gilbert (2015) Institutional pressure
22 | Finch et al. (2015)
ID | Article Not specified
9 | Navarro (2008) X
15 | Maccari et al. (2013) X
19 | Hou et al. (2015) X
21 | Sarrico and Pinheiro (2015) X
23 | Miles et al. (2016) X
1 | Bell and Taylor (2005)
7 | Romero (2008) X
8 | Kilpatrick et al (2008) X
13 | Vaara and Fay (2012)
5 | Engwall (2007)
10 | Adler and Harzing (2009)
12 | Wilson and McKiernan (2011)
16 | Cooper et al. (2014)
17 | Thomas et al. (2014)
18 | Guillotin and Mangematin (2015) X
2 | Durand and McGuire (2005)
3 | McKee et al. (2005)
4 | Mills etal. (2006) X
6 | Rusch and Wilbur (2007)
11 | Cret (2011)
14 | Elliott (2013)
20 | Rasche and Gilbert (2015)
22 | Finch et al. (2015)
Dialectical
ID | Article Neoinstitutional perspective
9 | Navarro (2008)
15 | Maccari et al. (2013)
19 | Hou et al. (2015)
21 | Sarrico and Pinheiro (2015)
23 | Miles et al. (2016)
1 | Bell and Taylor (2005) X
7 | Romero (2008)
8 | Kilpatrick et al (2008)
13 | Vaara and Fay (2012) X
5 | Engwall (2007) X
10 | Adler and Harzing (2009) X
12 | Wilson and McKiernan (2011) X
16 | Cooper et al. (2014) X
17 | Thomas et al. (2014) X
18 | Guillotin and Mangematin (2015)
2 | Durand and McGuire (2005) X
3 | McKee et al. (2005) X
4 | Mills etal. (2006)
6 | Rusch and Wilbur (2007) X
11 | Cret (2011) X
14 | Elliott (2013) X
20 | Rasche and Gilbert (2015) X
22 | Finch et al. (2015) X
Source: Prepared by the authors
Table V.
Assumptions of the
most cited articles
ID | Article Main theme
9 | Navarro (2008) Provides quality
seal
7 | Romero (2008) Institutionalization
10 | Adler and Isomorphism
Harzing (2009)
2 | Durand and Legitimacy
McGuire (2005)
ID | Article Research assumption
9 | Navarro (2008) Accreditation provides standards for comparison
between BS, encourages innovation and ongoing
improvement and requires schools and programs to
advance in terms of quality
7 | Romero (2008) Accreditation promotes normalization and do not
necessarily support the best practices in
education
10 | Adler and Classification systems do not only legitimize but
Harzing (2009) also mine, instead of promoting, scholarships.
They are not isolated phenomena. They strengthen
organizational and social environments
2 | Durand and Accreditation agencies provide organizations with
McGuire (2005) legitimacy by dictating the standard of the
organizational field. However, they also face
pressures to maintain their legitimacy in the
market and expand the scope of their activities
Source: Prepared by the authors
Table VI.
Research
methods employed
ID Method
3, 11, 14, 15, 17, 18, 22 Multiple case study
2, 6, 7, 16 Case study
9, 12, 13, 20 Theoretical
4, 8, 21 Quantitative with secondary data
5, 10 Theoretical combined with secondary data
23 Quantitative (survey)
19 Quali-quanti
ID Percentage
3, 11, 14, 15, 17, 18, 22 35
2, 6, 7, 16 17
9, 12, 13, 20 17
4, 8, 21 13
5, 10 9
23 4
19 4
Source: Prepared by the authors
Table VII.
Context of the studies
Articles Context
1, 5, 11, 12, 16, 17, 18, 21 European BS (UK, France, Portugal)
3, 4, 7, 8, 14, 15, 22 American BS (USA and Canada)
2, 9, 10, 23 Global operation of the agencies
13, 20 No empirical data
19 Asian BS
5 Comparison of American and European BS
6 BS with fictitious name
Articles Percentage
1, 5, 11, 12, 16, 17, 18, 21 30
3, 4, 7, 8, 14, 15, 22 30
2, 9, 10, 23 17
13, 20 9
19 4
5 4
6 4
Source: Prepared by the authors
Table VIII.
Main contributions
of the studies
ID|Article Contribution
1 | Bell and Taylor (2005) Accreditation depends on a small number
of leading schools that define an
ideology of quality that other schools
must follow. In addition to restricting
entry, this excludes and hinders
alternative definitions of quality
3 | McKee et al. (2005) The supposed benefits of accreditation of
the AACSB need to be understood in the
context of pressures of institutional
isomorphism and contingent strategies
5 | Engwall (2007) There are reasons to believe that, in the
future, reputation will be more important
to BS than to most other organizations,
as BS affect the formation of social
capital
6 | Rusch and Wilbur An institutional perspective can mask the
(2007) ebb and flow of actions of change that
affect the organization and its
institutional environment
12 | Wilson and The result of the pressures that makes BS
McKiernan (2011) isomorphic reduces their potential to
research social and economic issues
13 | Vaara and Fay (2012) Accreditation agencies could play a new
type of role: instead of homogenizing,
they could promote alternatives and
develop new legitimate and ethical
standards to promote critical thinking
16 | Cooper et al. (2014) Accreditation can cause institutional
contradictions and, consequently,
organizational change. However,
accreditation is not sufficient. It is
necessary to have interest and motivation
to act and allow human praxis to affect
change
20 | Rasche and Gilbert Dissociation can cause disparate
(2015) perceptions of legitimacy, leading to
cynicism in terms of responsible
education
Source: Prepared by the authors
Table IX.
Suggestions for
future studies
ID | Article Suggestion
1 | Bell and Taylor (2005) Clarify whether involvement with
accreditation structures changes over
time, investigating BS that voluntarily
opt not to comply with the norms
2 | Durand and McGuire Examine crises in which accreditation
(2005) agencies are accused and how they
rebuild their legitimacy among
selection forces
6 | Rusch and Wilbur (2007) Studies on normative culture in which
human action is only an illusion in the
drive for legitimacy and whether the
prestige gained following accreditation
lives up to expectations
12 | Wilson and McKiernan Investigate separately the influence of
(2011) each force that affects BS. Test
whether their configuration in rankings
affords BS a broader research portfolio
14 | Elliott (2013) Investigate the role of accreditation
and whether it does not function more
as a differential of quality and
explore the dialectic relationship
between organizational legitimacy and
reputation
15 | Maccari et al. (2013) Use criteria of the AACSB accreditation
system to complement a local evaluation
system, such as the Brazilian CAPES
system
19 | Hou et al. (2015) Compare the impact of international
accreditation and local accreditation
20 | Rascheand Gilbert (2015) Empirically test the propositions on
dissociation and perceptions of
legitimacy
23 | Miles et al. (2016) Investigate how accreditation helps
maintain the ability to generate value
for stakeholders
Source: Prepared by the authors
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